Brand Tone

Playful & Fun, Expressive & Unique, Friendly & Welcoming, Trendy & Casual, Whimsical

Brand Values

• •Self-Expression
• •Joy & Fun
• •Individuality
• •Comfort & Quality
• •Customer Connection

Best Practices

• •Consistently highlight how the products allow customers to express their individuality, passions, and unique style.
• •Maintain a positive, upbeat and optimistic tone in all communications.
• •Incorporate storytelling, connecting products to feelings, occasions, or a sense of identity.
• •Use emojis strategically and appropriately for each platform.
• •Maintain the tone of the 'About Us' page across all marketing materials.

Social Perception

A source of fun, cute, and personalizable apparel. A place to find unique items that reflect specific interests. A brand that resonates with those looking for more than just basic apparel.

Copy Examples

• •Life's too short for boring clothes!
• •Show off your unique style and passions.
• •Too Cute to Spook Halloween collection.
• •Dance Mom Magic.
• •Add a splash of joy to your wardrobe.