Brand Tone

Professional, Experienced, Innovative, Modern, Quality-Focused, Customer-Centric, Collaborative, and Eco-Conscious

Brand Values

• •Quality and Durability
• •Innovation and Design Excellence
• •Customer Focus and Tailored Solutions
• •Sustainability/Eco-Friendliness
• •Functionality and Aesthetics
• •Passion and Inspiration
• •Inclusivity and Diversity

Best Practices

• •Emphasize Expertise and Heritage: Consistently mention the 40+ years of experience and Malaysian roots to build trust and authority.
• •Highlight Quality and Durability: Use strong adjectives like "premium," "high-quality," "durable," and "timeless" when describing products and materials.
• •Focus on Solutions and Benefits: Frame copy around how Matic Degree products and services solve customer problems (e.g., enhance productivity, inspire creativity, improve ergonomics) rather than just listing features.
• •Maintain a Professional yet Inspirational Voice: Combine clear, professional language regarding product specifications with aspirational phrases about reimagining spaces and activating passion.
• •Showcase Eco-Credentials Subtly but Consistently: Weave in mentions of eco-friendly practices and materials as a key differentiator and value proposition where relevant.

Social Perception

A reputable, experienced, and quality-driven office furniture supplier in Malaysia. Focus on eco-friendliness and certifications to positively influence perception among environmentally conscious consumers and businesses.

Copy Examples

• •Discover how our innovative solutions can transform your Malaysian office into a hub of passion and performance.
• •Invest in furniture that works for you and the planet.
• •Let's design your ideal workspace together.
• •Our office chairs and workstations seamlessly blend cutting-edge ergonomic technology with modern design, ensuring maximum comfort and productivity throughout your workday.
• •Explore our collections and let us help you build an environment where ideas flourish and passion thrives.