Brand Tone

Expert & Knowledgeable, Supportive & Empowering, Professional & Polished, Passionate & Enthusiastic, Approachable & Friendly

Brand Values

• •Quality
• •Education & Skill Development
• •Empowerment & Support
• •Expertise
• •Community

Best Practices

• •Educate, Don't Just Sell: Always aim to provide value by sharing expertise, tips, or insights relevant to lash artists, even in product-focused copy. This reinforces the 'expert' and 'supportive' aspects of the tone.
• •Emphasize Quality and Precision: Use language that reflects the high standards of the products and training, such as 'master,' 'perfected,' 'premium,' 'precision,' and 'in-depth.'
• •Maintain a Supportive and Empowering Voice: Frame your offerings as tools and resources that help lash artists grow, succeed, and feel confident in their skills. Use encouraging and uplifting language.
• •Spotlight Expertise (Authentically): When appropriate, reference Bree's experience and passion, or the rigorous development behind products/courses, to build trust and credibility without being boastful.
• •Keep Visuals and Text Aligned: Ensure that the clean, professional aesthetic of the visuals is matched by clear, well-structured, and error-free copy. The language should be sophisticated yet accessible to the target audience of lash professionals.

Social Perception

Students/Trainees: Perceive Lash Culture Academy and its founder, Bree, very positively. They are seen as knowledgeable, supportive, and providing high-value training that significantly improves their skills. Product Customers: Providing quality products conveniently for lash technicians. Wider Public/Industry: Professional presentation and focus on quality education contribute to a positive reputation among those seeking lash supplies and training in Australia.

Copy Examples

• •Master your craft with precision. ✨ Our Golden Hour Tweezer Duo isn't just a tool, it's an extension of your artistry. Engineered for perfect grip and flawless fan creation. Elevate your handmade volume sets. Shop now - link in bio. #LashCultureAU #LashSupplies #HandmadeVolume #LashArtistTools #ProfessionalLashes
• •Ready to elevate your lash game? Join the Lash Culture Academy. Our in-depth courses, led by expert educator Bree, empower you with the skills and confidence to create stunning, customised lash sets. From beginner fundamentals to advanced artistry – your journey to becoming a sought-after lash artist starts here. Explore Courses.
• •Unlock the secrets to flawless handmade volume with our NEW Online Masterclass! 🎓 Lash Culture Academy founder, Bree, shares her signature techniques, troubleshooting tips, and styling secrets perfected over 7 years. Stop dreaming about creating those perfect fans and start making them. Enrol today and transform your lash artistry. [Link]
• •Struggling with consistent fan pick up? 🤔 Our Soul Mate Tweezers are designed for ultimate precision! Premium quality for lash techs who demand the best. Get yours with express shipping Australia wide! 🇦🇺 #LashCultureAU #LashTechTips #LashSuppliesAustralia #PremiumLashes #LashProducts
• •Turn your passion for lashes into a thriving career! Lash Culture Academy offers comprehensive, supportive training for aspiring lash artists in Australia. Learn from the best, build your confidence, and gain the skills to succeed. Click to learn more about our beginner courses and start your journey today! #LashTrainingAustralia #BecomeALashTech #LashCultureAcademy #Lashpreneur #BeautyCareer