Brand Tone

elegant, luxurious, sophisticated, and respectful of tradition while embracing modernity

Brand Values

• •Elegance and Style
• •Quality Craftsmanship
• •Heritage and Modernity
• •Exclusivity and Luxury
• •Modesty

Best Practices

• •Develop a Brand Voice Guide: Document SUI's specific tone (elegant, luxurious, sophisticated, respectful, modern), key messaging points, preferred vocabulary (e.g., "exquisite," "meticulous," "allure," "heritage," "contemporary"), and a "do-not-use" list.
• •Focus on Storytelling: Weave in the narrative of Mariam Sui's design philosophy, the fusion of cultures, and the craftsmanship behind each piece to add depth and exclusivity to the copy.
• •Emphasize Benefits Beyond the Product: Highlight how wearing a SUI abaya makes the customer feel – confident, elegant, empowered, unique – rather than just describing the physical product.
• •Maintain Visual and Textual Harmony: Ensure the copy's tone aligns with the high-quality, elegant visuals used on the website and social media. The language should mirror the sophistication of the imagery.
• •Train and Align All Communicators: Ensure anyone writing for the brand, from social media managers to customer service, understands and consistently applies the defined brand tone. Regular reviews and feedback sessions can help maintain this consistency.

Social Perception

a provider of high-quality, fashionable modest wear. Being featured on luxury platforms like Ounass further solidifies its perception as a high-end brand. The connection to a designer with a history of dressing royals and influential families likely adds to a perception of prestige and exclusivity.

Copy Examples

• •Discover the embodiment of grace. Our latest collection of hand-crafted abayas blends timeless tradition with contemporary sophistication. Indulge in Sui.
• •Elegance, meticulously woven. Each Sui abaya is a testament to exquisite craftsmanship and luxurious materials, designed for the discerning woman.
• •Redefine modest glamour. Sui offers limited edition abayas where heritage design meets modern allure. Experience the art of dressing.
• •Step into a world of refined luxury. Sui abayas are more than garments; they are a statement of impeccable taste and enduring style.
• •From the vision of Mariam Sui, a fusion of rich heritage and contemporary Gulf fashion. Adorn yourself with an exclusive Sui abaya – where every stitch tells a story of elegance.