Brand Tone

Nostalgic and Heartfelt

Brand Values

• •Fashion as Self-Expression
• •Trendiness and Affordability
• •Quality Craftsmanship
• •Customer Satisfaction
• •Preserving Memories
• •Sustainability
• •Social Impact

Best Practices

• •Embrace Storytelling: Weave the unique narrative of preserving memories and refashioning cherished attire into product descriptions and social media posts.
• •Highlight Core Values Consistently: Regularly mention sustainability, social impact, and the blend of tradition with trendiness in your communications.
• •Use Vibrant and Evocative Language: Match the colorful and rich nature of Indian ethnic wear with descriptive adjectives that appeal to the senses and emotions (e.g., "breathtaking ensembles," "modern elegance," "cherished memories").
• •Reflect the brand's commitment to customer satisfaction.
• •Build trust through visible customer feedback.

Social Perception

Emerging Brand with a Conscience

Copy Examples

• •Discover sustainable style with a story.
• •Transforming cherished garments into modern ensembles that honor tradition and emotional value.
• •Believing that everyone deserves to feel confident and beautiful.
• •Offering the latest styles at accessible price points.
• •Committed to minimizing environmental footprint through eco-conscious practices, including the use of responsibly sourced and recycled materials.