Brand Tone

Natural & Wholesome, Caring & Trustworthy, Authentic & Traditional, Adventurous & Premium, Appreciative & Community-Oriented

Brand Values

• •Natural Purity
• •Pet Health & Wellbeing
• •Quality & Durability
• •Authenticity & Tradition
• •Customer Satisfaction
• •Ethical Sourcing

Best Practices

• •Emphasize Natural & Simple: Consistently use words like 'natural,' 'pure,' 'simple ingredients,' 'wholesome,' 'Himalayan,' 'ancient recipe.'
• •Focus on Pet Well-being: Frame benefits around dog health, happiness, safety, and enjoyment (e.g., 'healthy treat,' 'supports dental health,' 'hours of fun,' 'safe to digest').
• •Use Warm & Caring Language: Address the pet owner directly and empathetically (e.g., 'your furry friend,' 'your beloved companion,' 'we care about your four-legged family member').
• •Showcase customer testimonials and user-generated content to build community.
• •Highlight Authenticity and Tradition: Emphasize the Himalayan origin, the handcrafted nature, and the ancient recipe to add credibility and a premium feel.

Social Perception

High-quality, healthy, and natural treat; trusted for natural ingredients; good for chewers; premium product; associated with dental health.

Copy Examples

• •Pure, simple, and satisfyingly long-lasting.
• •Handcrafted with care for your beloved companion.
• •Spoil your pup the healthy way!
• •The Best Himalayan Dog Chew Recipe.
• •Safe and digestible, 100% satisfaction guaranteed.