Brand Tone

Informative & Expert-Backed, Solution-Oriented, Caring & Empowering, Approachable

Brand Values

• •Efficacy & Results
• •Scientific Backing & Expertise
• •Quality Ingredients
• •Customer Care
• •Holistic Beauty

Best Practices

• •Highlight dermatologist recommendations and scientific backing in product descriptions.
• •Focus on solutions for specific hair concerns like hair loss and volume.
• •Incorporate the brand's caring and empowering message: 'Beauty and health that comes from the inside out'.
• •Use relatable language and visuals, reflecting the brand's approachable nature through influencers.
• •Ensure all content emphasizes the efficacy and tangible results of the products.

Social Perception

Emerging Authority, Positive for Specific Needs, Trustworthy (due to dermatologist link), Premium

Copy Examples

• •Experience the power of dermatologist-recommended hair care, formulated with hydrolyzed collagen, caffeine, and green tea extract for visibly stronger, fuller hair.
• •Target hair loss and thinning with our Densidade line, scientifically proven to increase hair density and promote healthy growth. Backed by dermatologists.
• •Unlock your inner radiance with Be One Beauty. Our collagen gummies nourish your hair, skin, and nails from within, for beauty that shines from the inside out.
• •As seen on Coisas De Diva, our Densidade shampoo and conditioner will transform your hair, leaving it feeling fuller, shinier, and revitalized. Recommended by experts, loved by customers.
• •Fuel your hair's vitality with our leave-in treatments, the secret weapon for athletes seeking optimal hair health and protection. Dermatologist-approved.