Brand Tone

authentic, educational, caring, and down-to-earth

Brand Values

• •Nature & Purity
• •Ethical Practices
• •Sustainability & Environmental Responsibility
• •Quality & Efficacy
• •Transparency & Honesty
• •Customer Well-being & Education
• •Accessibility & Affordability
• •Community

Best Practices

• •Always Emphasize "Natural" and "Ethical": Consistently use terms like "100% natural," "organic," "plant-based," "vegan," "cruelty-free," and "sustainable."
• •Be Educational but Approachable: Share knowledge about ingredients and skincare benefits without being overly scientific. Use clear, straightforward language.
• •Maintain a Caring and Empathetic Voice: Write as if you're speaking to a friend who cares about their well-being and the environment.
• •Show, Don't Just Tell, Your Values: Talk about recyclable packaging or your ingredient sourcing to demonstrate eco-friendliness.
• •Keep it Authentic and Transparent: Avoid hype or exaggerated claims. Be honest about what your products can do.

Social Perception

Trustworthy and Reliable, Genuinely Natural and Safe, Effective, Eco-conscious and Ethical, Customer-focused, A Small, Passionate Business

Copy Examples

• •Nourish your skin, naturally. ✨ Our new [Product Name] is lovingly handmade with the purest organic botanicals. Gentle, effective, and always cruelty-free.
• •Real Ingredients. Real Results. At Natrl Skincare, we craft 100% natural, vegan, and cruelty-free skincare because we care about your skin and our planet.
• •Tired of harsh chemicals? 🌿 We are too! That's why Natrl Skincare is 100% plant-based, vegan & always kind. Feel the natrl difference!
• •Did you know? The calendula in our Soothing Balm isn't just a pretty flower! 🌼 For centuries, it's been nature’s secret to calming irritation and promoting healing.
• •Pop into our Aylesbury store this week! 👋 We love chatting all things natural skincare and helping you find the perfect match for your skin.