Brand Tone

Authentic and Community-Focused

Brand Values

• •Authenticity
• •Community
• •Family
• •Quality
• •Heritage
• •Culture

Best Practices

• •Lead with "Why": Always start with the why behind the product. It's not just "selling palm oil," it's "offering the essential ingredient for the soup that brings your family to the table."
• •Use Familial Language: Employ words like "family," "community," "home," "heritage," and "tradition" to reinforce brand values. Address the customer as part of a larger community.
• •Focus on Sensation and Memory: Evoke the senses. Describe the aromas, tastes, and feelings associated with the food. Connect products to the memories and emotions they stir, much like how a certain meal can transport someone back home.
• •Tell Stories: Share brief stories or paint a picture. For example, instead of just listing ingredients for a holiday dish, describe the joy of preparing and sharing that meal with loved ones.
• •Maintain Authenticity: Ensure all claims of quality and authenticity are backed up. The trust of the community is paramount, and the copy should reflect a genuine understanding and respect for the cultures it represents.

Social Perception

A Cultural Bridge

Copy Examples

• •The Taste of Tradition, Delivered. From our family's kitchen to yours, discover the authentic ingredients that connect you to home.
• •More than just flour, it's the foundation of family meals and cherished memories. Our plantain fufu is sourced for true, traditional flavor, so you can recreate the dishes you love, right where you are.
• •Missing the flavors of home? We've got you covered.
• •We're 7 Brothers African Market, but we're also a bridge. A bridge between the vibrant markets of Africa and your kitchen. Every spice, every grain, every snack we stock is a piece of home, waiting for you. #TasteOfHeritage #AfricanFood
• •Planning a celebration? Make it a celebration of heritage. From jollof rice to egusi soup, find everything you need to bring your family together around a delicious, authentic meal.