Brand Tone

Energetic, accessible, and community-centric with a high-octane friendliness that is both enthusiastic and professionally transparent.

Brand Values

• •Innovation
• •Limitless Customization
• •Speed of Service
• •Operational Transparency
• •Community Cultivation

Best Practices

• •Inject high energy into all copy by using active verbs and enthusiastic adjectives to mirror the caffeinated drive-thru atmosphere.
• •Consistently highlight the '20,000+ combinations' to reinforce the brand's core value of limitless customization.
• •Prioritize utility and clarity when presenting functional data like prices and calories to respect the user's time and health goals.
• •Cultivate a sense of belonging by using 'insider' language such as '7 Originals' and 'The Blondie' to build a distinct brand vocabulary.
• •Incorporate sensory and lifestyle-oriented language that connects the digital experience to the music-filled, fast-paced physical drive-thru visit.

Social Perception

A modern, high-energy 'cult-favorite' alternative to traditional chains, perceived as a fun, fast, and authoritative resource for customization and secret menu hacks.

Copy Examples

• •Meet the legends. From the creamy Blondie to the bold Brunette, our 7 Originals are the blueprint for the perfect brew. Whether you need a morning spark or an afternoon soul-mate, find your classic at 7 Brew today.
• •Your drink, your rules. With over 20,000 combinations, we don’t just make coffee—we make your coffee. Mix a 7 Energy with your favorite flavors or dive into the Secret Menu. The only limit is your imagination.
• •Ready to go off-menu? Discover the hidden gems that the pros drink. From seasonal whispers to cult classics, explore the 7 Brew Secret Menu and find the flavor everyone’s talking about.
• •No surprises, just great coffee. Get the full breakdown of your favorites with our updated 7 Brew Menu prices and calorie guides. Plan your visit, pick your treat, and stay on track without missing a drop of flavor.
• •Fuel your hustle. Our 7 Energy drinks are designed to keep you moving at the speed of life. Grab a 7 Fizz or a custom energy blend and turn your 'to-do' list into 'done.'