Brand Tone

Informative, Expert, Reliable, Trustworthy, Accessible, Supportive (with a slightly more lifestyle-oriented tone for 'Outdoor Living')

Brand Values

• •Customer Empowerment (DIY)
• •Specialization and Expertise
• •Customer Satisfaction
• •Comprehensiveness
• •Quality

Best Practices

• •Showcase Expertise Subtly: Weave in elements that demonstrate knowledge – for instance, by mentioning compatibility with many brands or offering guides and FAQs.
• •Differentiate Tone Slightly for Different Product Categories (if needed) but Keep Core Values Consistent: The tone for "Outdoor Living" products can be more aspirational and lifestyle-focused than for highly specific "Ersatzteile," but both should still reflect the core values of quality and reliability.
• •Focus on clarity and precision when describing spare parts, ensuring customers can easily identify the correct components.
• •Use a more aspirational and lifestyle-oriented tone when promoting 'Outdoor Living' products, highlighting the benefits of creating comfortable and enjoyable outdoor spaces.
• •Incorporate customer testimonials and reviews to build trust and credibility.

Social Perception

Helpful Resource, Efficient, Dependable, Enhancing Outdoor Spaces

Copy Examples

• •Find the exact spare part you need for your Warema blind. Fast delivery and super Qualität!
• •Repair your Hella Jalousien with our comprehensive range of spare parts. DIY made easy!
• •Transform your outdoor space with our stylish fire pits and patio heaters. Stay warm and extend your garden enjoyment.
• •Need help finding the right spare part? Our customer service team is here to assist you.
• •Experience the difference of high-quality sun sails. Customizable, waterproof, and built to last.