Brand Tone

Inspirational & Empowering, Positive & Upbeat, Creative & Self-Expressive, Aspirational & Chic, Community-Focused

Brand Values

• •Positivity
• •Self-Expression
• •Imagination
• •Quality
• •Empowerment

Best Practices

• •Always Lead with Positivity and Empowerment: Every piece of copy, from product descriptions to social media captions, should aim to uplift and inspire the audience. Frame messages around possibility and achieving dreams.
• •Embrace Aspirational Language (with a touch of chic): Use words that evoke a sense of a desirable lifestyle, mindfulness, and stylish self-expression (e.g., "luxe," "chic," "elevate," "high-vibe," "it girl").
• •Incorporate "Manifestation" and "Mindset" Keywords Naturally: Weave in terms related to manifestation, vision boards, affirmations, and positive mindset, as these are core to the brand's social media engagement and product use cases.
• •Encourage Self-Expression and Personalization: Highlight how the products can be used to personalize belongings and reflect individual style and dreams. Use phrases like "make it yours," "tell your story," "express your vision."
• •Maintain a Consistent Visual and Verbal Aesthetic: Ensure that the language used complements the brand's visual identity (clean, modern, positive, often with soft or vibrant, optimistic colors). The copy should feel like a natural extension of what users see on Instagram and TikTok.

Social Perception

Positive Customer Feedback, Engaged Online Community, Trendy & Desirable

Copy Examples

• •Instagram Post: "Manifest your masterpiece. ✨ Our Dream Life sticker set isn't just for your laptop; it's a daily reminder that your vision is valid and your dreams are deductible. What are you calling in today? #TheDreamAcademie #ManifestThat #ItGirlEnergy"
• •TikTok Video Caption: "Stop scrolling, start manifesting. 💅✨ Align your vibe with your vision using our 'Chic Affirmations' 3D sticker pack. Stick 'em where you'll see 'em and watch the magic unfold. You got this. #DreamAcademie #VisionBoardAesthetic #PositiveVibesOnly #StickerManifestation"
• •Product Description (for a new sticker set): "Introducing the 'Limitless' Collection: Elevate your everyday with these luxe 3D epoxy stickers, designed for the soul that knows no bounds. Adorn your essentials with affirmations that speak to your highest self. Because your dreams deserve to be seen. #TheDreamAcademie #LiveLimitless #AffirmationStyle"
• •Email Newsletter Subject: "Your Daily Dose of Dream Fuel is Here ✨ (Plus a Peek at New Arrivals!)" Body Snippet: "Hey Dreamer, Ready to turn those aspirations into reality? At The Dream Académie, we believe in the power of positive intention. Our latest collection of affirmation stickers and chic tees are designed to keep you inspired, motivated, and stylishly aligned with your goals..."
• •Website Banner: "Adorn Your World. Amplify Your Dreams. Shop High-Vibe Affirmation Stickers & Apparel."