Brand Tone

Inclusive, Empathetic & Caring, Joyful & Positive, Authentic

Brand Values

• •Inclusion & Acceptance: This is the cornerstone of the "Everybody Plays" initiative, explicitly promoting the inclusion of children with disabilities.
• •Understanding & Empathy: Recognizing that parenting journeys are unique and that understanding differences is universal.
• •Community & Togetherness: The belief that playing together enhances life for everyone.
• •Social Responsibility: Partnering with organizations like "Changing the Face of Beauty" to advocate for broader representation in media.

Best Practices

• •Prioritize Inclusive Language: Always use language that welcomes and represents all individuals and families. Avoid jargon or exclusionary terms. Ensure your vocabulary reflects empathy and understanding.
• •Show, Don't Just Tell, Your Values: Feature real stories and diverse imagery that highlight inclusivity and the joy of playing together, reinforcing the campaign's authentic origins.
• •Maintain a Positive and Uplifting Voice: Even when discussing challenges, frame the narrative around solutions, support, and the positive impact of inclusion. The core message should always be hopeful and encouraging.
• •Engage Authentically with Your Community: When interacting on social media or other platforms, respond with genuine care and empathy, reflecting the brand's core values in every communication.
• •Ensure Consistency Across All Channels: Whether it's website copy, social media, email marketing, or product descriptions, the inclusive, empathetic, and joyful tone of "Everybody Plays" should be unmistakable and consistently applied.

Social Perception

Advocacy for Inclusivity: Likely perceived positively by those who value diversity and support for children with disabilities. Brand Responsibility: Infantino's commitment to this cause could enhance its reputation as a socially conscious company. The primary challenge is distinguishing this campaign from other uses of the phrase "Everybody Playing" in popular culture, such as the play or general gaming discussions.

Copy Examples

• •Headline for a social media post about a new inclusive toy: "New ways to play, for every child's unique way! Because at Infantino, we believe everybody deserves to join the fun. #EverybodyPlays #InclusiveToys #PlayForAll"
• •Website banner text: "Celebrating every smile, every milestone, every child. Our 'Everybody Plays' collection is designed for joy, inclusion, and endless discovery. Discover more."
• •Email subject line for a parenting blog feature: "More Than Just Play: How We're Building a World Where Everybody Plays Together."
• •Product description snippet (for an adaptable toy): "Designed with love, because we know every child's journey is special. This toy adapts to different needs, ensuring that truly everybody can play and learn. See how it works."
• •Instagram caption for a photo of diverse children playing: "The beautiful sound of laughter knows no differences. We're committed to creating moments where everybody plays, learns, and grows together. What does #EverybodyPlays mean to your family?"