Brand Tone

Artisanal & Craft-Focused, Quality-Oriented, Experienced & Knowledgeable, Personal & Passionate, Slightly Rustic yet Elegant

Brand Values

• •Craftsmanship
• •Quality
• •Uniqueness & Customization
• •Sustainability
• •Customer Connection
• •Experience & Heritage

Best Practices

• •Emphasize "Handmade" and "Craftsmanship": Consistently use terms like "handcrafted," "artisan," "handmade," "custom-made," "one-of-a-kind," and "bespoke" to reinforce the core value.
• •Highlight Wood & Material Quality: Always mention the types of wood used, their origin (if unique, like "sustainably harvested"), and their inherent beauty or durability. This appeals to connoisseurs and those seeking quality.
• •Tell the Story of Experience: Subtly weave in the "28 years of experience" where relevant, especially when discussing quality, problem-solving for custom orders, or the ability to work with diverse projects. This builds trust and authority.
• •Maintain a Warm, Personal, and slightly Familial Tone: Use inviting language. Phrases like "your ideas or ours," "welcome to our family," and focusing on creating items for special moments can foster connection.
• •Focus on Uniqueness and Customization: Regularly remind the audience that pieces are unique and can be tailored. Use calls to action that invite custom order inquiries, encouraging customers to share their vision.

Social Perception

High-quality, bespoke artisan. The success of their perception will largely depend on direct customer experiences.

Copy Examples

• •From our hands to your home. ✨ Each swirl in this sustainably sourced [Wood Type, e.g., Ambrosia Maple] tells a story, handcrafted with 28 years of passion. Imagine your next gathering, elevated by a piece that's truly one-of-a-kind. What will you create memories with? #MartenCustomWoodcraft #HandmadeHome #ArtisanWoodwork #CharcuterieBoard #UniqueGifts
• •More than just wood – it's a symbol of dedication, crafted with precision. Our custom batons are born from decades of woodworking experience, shaped from the finest [Wood Type, e.g., African Blackwood] to your exact specifications. A piece of art, a tool of authority, made to honor and last. Inquire today for your bespoke creation.
• •New Heirlooms in the Making ✨ Inside the Marten Woodcraft Shop (Body Snippet): Welcome back to the Marten Custom Woodcraft family! This month, we're excited to share [mention a new product or wood type]. Each piece is a labor of love, built by hand with sustainably harvested woods, designed to bring warmth and unique character to your space. Discover the difference that true craftsmanship makes...
• •For over 28 years, the heart of Marten Custom Woodcraft has been the art of transforming wood. From grand architectural elements to the intricate details of a cherished gift, our passion is in every shaving, every join, every polished surface. We believe in quality that endures and designs that speak to you. Let's craft your vision together.
• •Searching for a gift that truly stands out? ✨ At Marten Custom Woodcraft, we handcraft unique wooden treasures, from stunning charcuterie boards to elegant bottle stoppers – each made one at a time. Choose from exotic and domestic woods, or let us bring your custom idea to life. Give a gift that tells a story. Shop now at martencustomwoodcraft.com. #CustomGifts #WoodworkingArt #ShopSmall #HandmadeWithLove