Brand Tone

Humorous & Playful, Irreverent & Cheeky, Lighthearted & Fun, Informal & Approachable

Brand Values

• •Joy & Happiness
• •Individuality & Self-Expression
• •Fun & Entertainment
• •Novelty & Uniqueness

Best Practices

• •Develop a "Voice Bible": Clearly define the brand's personality traits (e.g., witty, sarcastic, upbeat, goofy), common slang or phrases to use (and avoid), and the overall feeling you want to evoke. Share this with anyone creating content.
• •Know Your Audience, Embrace the Quirk: Understand who you're talking to. For Big Happy Place, this means leaning into humor, pop culture references (if appropriate), and a generally informal style that resonates with people looking for a laugh or a unique find.
• •Inject Personality Everywhere: From product descriptions and email newsletters to error messages and FAQs, ensure the brand's playful and humorous tone shines through consistently. Don't be afraid to be a little unconventional.
• •Prioritize Fun and Engagement: Write copy that entertains as much as it informs. Use storytelling, relatable (and funny) scenarios, or unexpected turns of phrase. The goal is to make people smile, not just sell a product.
• •Review and Refine with a "Humor Check": Regularly review all copy to ensure it aligns with the established tone. Ask: Does this sound like Big Happy Place? Is it genuinely amusing or does it fall flat? Is it memorable? Get feedback, especially from those who embody the brand's target audience.

Social Perception

A go-to place for funny or unique gifts. A source of items that are quirky and stand out. Appealing to a younger demographic or those with a youthful sense of humor.

Copy Examples

• •Warning: May spontaneously start talking about how awesome this mug is. (You've been warned. So has everyone in the office.)
• •Life's too short for boring socks. Upgrade your foot-fashion game and prepare for an immediate GSI (Grin Per Square Inch) increase.
• •Make your kitchen less 'blah' and more 'aha!' This isn't just a [gadget type], it's a reason to actually enjoy adulting... a little.
• •Your search for the ridiculously awesome ends here. Big Happy Place: We're serious about fun. (Okay, not *that* serious.)
• •For the friend who has everything... including a delightfully inappropriate sense of humor. You know who you are. And we've got just the thing.