Brand Tone

Friendly and Approachable, Caring and Passionate, Stylish and Elegant, Practical and Informative

Brand Values

• •Love for Dogs
• •Quality and Durability
• •Style and Comfort
• •Family and Connection
• •Joy and Adventure

Best Practices

• •Use a friendly and approachable tone in all communications.
• •Highlight the love for dogs and the desire to provide the best for them.
• •Emphasize the stylish and elegant aspects of the products while also highlighting their practicality and comfort.
• •Share personal anecdotes (like the brand's origin story) when appropriate to build connection.
• •Balance Style with Substance: While highlighting the elegance and fashion aspect of your products, always tie it back to the comfort, quality, and practicality for the dog.

Social Perception

The brand is perceived as being run by genuine dog lovers who are passionate about their products and offering stylish, high-quality accessories.

Copy Examples

• •"Because they're not just pets, they're family."
• •#WaggsAndKisses #NewCollection #DogFashion #HappyPup"
• •#DogGear #PuppyEssentials #WaggsAndKissesAdventures"
• •"That's the Waggs and Kisses promise."
• •"From park strolls to countryside adventures, we've got the perfect gear for your stylish companion..."