Brand Tone

Empowering & Confident, Informative & Caring, Aspirational & Elegant, Approachable & Community-Focused, Enthusiastic & Trendy

Brand Values

• •Quality & Efficacy: Commitment to high-quality makeup with skincare benefits, ensuring products are effective and safe. They state, "We believe in 100% efficacy."
• •Affordability & Accessibility: Striving to offer high-quality makeup at prices that are not prohibitive, making beauty accessible.
• •Inclusivity: Celebrating diversity and creating products for all skin tones and types, with a special emphasis on Indian beauty needs.
• •Customer-Centricity: Focus on customer satisfaction, providing support, and creating products that address customer desires (e.g., long-lasting, hydrating, good for skin).
• •Innovation & Skincare Integration: "Brains & Beauty In Every Bottle" signifies a commitment to smart formulations that combine makeup with skincare.

Best Practices

• •Prioritize “Empowering” Language: Use words and phrases that uplift and inspire confidence. Focus on how the products help the customer feel, not just look. (e.g., "Unleash your inner glow," "Step out with confidence").
• •Always Weave in Skincare Benefits: Even when talking about color cosmetics, subtly mention the skin-loving ingredients or benefits. Reinforce the "Brains & Beauty" value. (e.g., "Vibrant color that also cares," "Matte finish, without the dryness").
• •Maintain an Inclusive and Approachable Voice: Speak directly to the customer ("you," "your skin"). Acknowledge diverse beauty needs, especially the focus on Indian skin tones if relevant to the specific communication. Avoid overly technical jargon unless explaining a specific benefit clearly.
• •Balance Aspiration with Accessibility: While "Paris" evokes luxury, ensure the copy remains grounded and emphasizes the brand’s commitment to affordability and quality for everyone. Use phrases like "everyday luxury" or "premium quality, smart price."
• •Be Consistent Across Platforms, Adapt for Nuance: While the core tone and values should remain the same, adapt the style slightly for different platforms. For instance, Instagram might be more visual with concise, engaging captions, while blog posts or email newsletters can be more detailed and informative. TikTok can be more playful and trend-driven but still circle back to core messages of efficacy and empowerment.

Social Perception

Positive for Product Performance, Appreciation for Indian Skin Tone Focus, Seen as a Trustworthy Brand, Growing International Interest, Good Value for Money

Copy Examples

• •Headline: Unleash Your Radiance. Discover Makeup That Loves Your Skin Back. Body: At Henlics Paris, we believe beauty is more than skin deep. Our [Product Name, e.g., Hydra Matte Lipstick] is infused with nourishing [Key Ingredient, e.g., Vitamin E], giving you stunning, long-lasting color while caring for your lips. Beauty powered by brains. Accessible to all.
• •Social Media Post (Image: Diverse group of women smiling, wearing Henlics Paris products): Caption: Your Beauty, Your Rules, Our Support. ✨ Henlics Paris celebrates every shade of you. Our products, tailored for diverse skin tones including beautiful Indian complexions, empower you to express yourself with confidence. High-performance, skin-loving makeup that’s as unique as you are. #HenlicsParis #EmpoweredBeauty #InclusiveMakeup #SkincareInfused
• •Product Description Snippet (for a primer): Create your perfect canvas. Our [Product Name, e.g., Vitamin Enriched Face Base] not only smooths and preps for flawless makeup but also showers your skin with [Benefit, e.g., hydration thanks to Hyaluronic Acid]. Quality ingredients, visible results, and a price that makes exceptional beauty achievable.
• •Email Subject Line: Tired of Makeup That Dries? Meet Your Hydrating Hero! Email Body Snippet: Say goodbye to compromise! Henlics Paris [Product Name, e.g., Long Wear Velvet Lip Ink] delivers intense, transfer-proof color that stays comfortable and hydrating all day. We’ve packed it with skin-loving ingredients because we believe your makeup should work as hard as you do. Discover the difference.
• •Short Ad Copy (Video ad showing quick application and vibrant result): Voiceover/Text Overlay: Parisian Elegance, Indian Heart. Henlics Paris: Quality makeup, infused with skincare. Effortless beauty, lasting confidence. Shop now and feel the difference. #HenlicsParis #BeautyAndBrains #AffordableLuxury