Brand Tone

enthusiastic, collector-focused, and urgent

Brand Values

• •Exclusivity and Rarity: A strong focus on offering limited-edition variant covers and hard-to-find comics.
• •Collector Focus: Catering to the needs and desires of comic collectors, aiming to help them 'level up' their collections.
• •Product Quality (Stated): A commitment to selling new, unread, near-mint condition comics, properly protected.
• •Passion for Comics: Implied through enthusiastic descriptions of artwork and characters, and positioning themselves as a hub for 'the latest Comic Art.'
• •Service (Stated): Aspiring to provide 'friendly awesome service' and 'cheap and secure Worldwide shipping.' (This value is heavily contested by numerous customer reviews).

Best Practices

• •Amplify Passion, Not Just Hype: Use language that conveys genuine excitement and love for comic art and storytelling. Share details about artists or storylines that resonate with fellow fans. This feels more authentic than generic hype.
• •Be Specific About Exclusivity and Value: Clearly state print run numbers (if available/permissible), artist details, and what makes a comic a 'key' or 'rare' find. Transparency builds credibility with knowledgeable collectors.
• •Speak the Collector's Language: Use terminology and references that resonate with the comic collecting community (e.g., 'slabbed,' 'virgin variant,' 'key issue,' 'near mint'). This shows an understanding of the target audience.
• •Maintain Visual and Textual Consistency: Ensure the enthusiastic and exclusive tone is mirrored across all platforms, from website banners and product descriptions to social media captions and email newsletters. Use high-quality visuals of the actual products.
• •Underpin Enthusiasm with Reliability (The Critical Fix): While the *tone* is about excitement, the *message* must subtly (or overtly, given their situation) reinforce commitments. Phrases like 'Expertly packed for pristine arrival,' 'Tracked worldwide shipping on all exclusives,' or 'Our collector's promise: near-mint, guaranteed' can be woven in. However, these statements must be backed by impeccable operational performance to have any positive impact and begin to counteract negative perceptions. Without fixing the underlying service issues, even the best copy will fall flat.

Social Perception

highly polarized and controversial. One segment of the online comic community views them positively as a source for exclusive and rare comics, appreciating their selection. However, a significant and vocal segment perceives the brand negatively, with widespread accusations of unreliable service, unfulfilled orders, poor communication, and potentially scam-like behavior. This has led to a damaged reputation among many potential and past customers.

Copy Examples

• •Headline: UNLEASHED! The Variant Cover They Said Couldn't Be Done. Body: Forget mere collecting. This is art. This is rarity. 7 Ate 9 Comics just dropped an exclusive so fire, it’s already legendary. Limited quantities. Maximum bragging rights. Don’t just follow the hype – BE the hype. Call to Action: Claim Yours Before It Vanishes!
• •Headline: Your Collection Is Calling. It Wants This. Body: At 7 Ate 9 Comics, we speak fluent 'grail.' Dive into our curated vault of jaw-dropping exclusives, signed editions, and pristine graded keys. We bag, board, and ship your next treasure with the reverence it deserves. Ready to upgrade? Call to Action: Discover Your Next Centerpiece!
• •Headline: Stop Scrolling, Start Owning: The Hottest Exclusives Land Here. Body: Tired of missing out? 7 Ate 9 Comics is your direct line to the most coveted variant covers and limited print runs from Marvel, DC, and the indie scene. Fresh drops weekly – ignite your collection! Call to Action: Shop Limited Editions Now! (P.S. Use code COMICLOVE for a treat!)
• •Headline: WARNING: May Cause Uncontrollable Comic Envy. Body: Our latest exclusive variant has arrived, and it's a masterpiece. With art that leaps off the page and a print run that screams 'rare,' this is the comic your shelf has been dreaming of. Secure yours at 7 Ate 9 Comics – if you’re fast enough. Call to Action: Get It Or Regret It!
• •Headline: Elevate Your Universe: 7 Ate 9 Comics Exclusives. Body: Beyond the ordinary, beyond the expected. We hunt down the most spectacular, limited-edition comic art so you don't have to. Each piece a statement. Each delivery a thrill. Welcome to the next level of comic collecting. Call to Action: Explore the Extraordinary!