Brand Tone

Sophisticated, Elegant, Modern, Timeless, Mindful, Ethical, Authentic, Urban, Chic

Brand Values

• •Timeless Modernity
• •Elegance & Chic
• •Quality & Precision
• •Comfort
• •Mindful & Ethical Lifestyle
• •Authenticity

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (sophisticated, mindful, modern, elegant, authentic), key vocabulary, and an "is/is not" list (e.g., "Is: Refined, Is Not: Flashy"). Share this with anyone creating content.
• •Emphasize "Timeless," "Modern," "Elegant," and "Mindful": Consistently weave these core value propositions into product descriptions, social media posts, and marketing materials. This reinforces the brand's unique selling points.
• •Storytelling around Parisian Inspiration and Craftsmanship: Connect the collections to the brand's Parisian heritage and the founder's journey and exacting standards to add depth and authenticity.
• •Focus on the "Why" Beyond the "What": Explain how the clothes contribute to a "modern, mindful, and ethical lifestyle" rather than just describing their features. This appeals to values-driven consumers.
• •Maintain Visual and Textual Harmony: Ensure the copywriting tone aligns with the sophisticated, clean, and modern aesthetic of the brand's visuals on the website and social media. The language should feel as curated as the imagery.

Social Perception

Aspirational, Niche/Emerging, Associated with Parisian Chic

Copy Examples

• •Lebrun Paris: Where Timeless Design Meets the Urban Rhythm. Discover a wardrobe crafted for a modern, mindful existence.
• •The Lebrun Atelier Jacket: Precision-cut for an impeccable silhouette, blending urban resilience with effortless Parisian chic. Ethically sourced, timelessly designed.
• •City lights, endless possibilities. Our latest collection captures the authentic spirit of Paris – elegant, enduring, and designed for your every moment. #LebrunParis #TimelessModernity #UrbanElegance
• •Experience the Lebrun Paris difference. Damien Lebrun's exacting vision translates into pieces that are both an armour and an adornment – a testament to authentic craftsmanship and a life lived with intention.
• •Born from a passion for sartorial excellence and a deep respect for mindful living, Lebrun Paris offers a curated vision of modern elegance. Each piece is a dialogue between timeless style and contemporary comfort.