Brand Tone

Luxurious & Aspirational, Trustworthy & Customer-Centric, Modern & Trendy, Friendly & Approachable

Brand Values

• •Quality & Craftsmanship
• •Customer Satisfaction
• •Trust & Transparency
• •Personalization & Uniqueness
• •Family & Community

Best Practices

• •Always Emphasize Quality and Material: Consistently mention "18k gold" and the craftsmanship involved to reinforce the luxury and value proposition.
• •Incorporate a Personal, Trustworthy Touch: Use language that reflects a family-owned, customer-focused business. Phrases like "we're here for you," "your trusted jeweler," or highlighting customer stories can achieve this.
• •Stay Modern and Engaging: Use contemporary language, relevant emojis (on social media), and engage with trends (like permanent jewelry) to appeal to a modern audience. Ask questions to encourage interaction.
• •Highlight the Miami Connection: Subtly weaving in "Miami" can reinforce local identity and appeal to both local and visiting customers looking for a piece of Miami luxury.
• •Balance Aspiration with Accessibility: While showcasing luxury, ensure the tone remains welcoming and approachable, inviting inquiries for custom pieces or consultations, making the brand feel attainable.

Social Perception

Positive Customer Experiences, Specialty Appeal, Local Gem, Trustworthy Jeweler

Copy Examples

• •Your story, your style, cast in 18k gold. ✨ At Roes Gold Miami, we craft more than jewelry; we create timeless expressions of you. DM us to design your dream piece today. #RoesGoldMiami #CustomJewelry #18kGold #MiamiLuxury
• •Experience the Roes Gold difference. ✨ Family-owned and Miami-proud, we bring you the finest 18k gold jewelry, from classic elegance to modern trends like permanent jewelry. Visit us or shop online – your trusted source for lasting beauty. #RoesGold #MiamiJewelry #FamilyOwned #PermanentJewelryMiami
• •Locked in for life! 💖 Our 18k permanent jewelry is the ultimate symbol of connection and style. Tag a friend you’d get matching sparkle with! #RoesGoldMiami #PermanentJewelry #18kGold #MiamiVibes #JewelryGoals
• •Roes Gold Miami: Where Craftsmanship Meets Your Story. Discover exquisite 18k gold, custom designs, and the lasting beauty of permanent jewelry. Trust in quality, embrace elegance.
• •Hello [Customer Name], looking for that perfect piece to elevate your style or gift a loved one? Explore our latest collection of stunning 18k gold jewelry, crafted with passion right here in Miami. From personalized pendants to elegant chains, find your signature sparkle with Roes Gold.