Brand Tone

Empowering, Supportive, Positive, Confident, Approachable, Inclusive, Solution-Oriented, Benefit-Driven

Brand Values

• •Empowerment: Helping women feel self-assured and powerful.
• •Confidence: Instilling a sense of belief in one's own appearance and capabilities.
• •Comfort: Prioritizing the wearability and feel of their garments for everyday use.
• •Quality: Offering high-quality, effective shapewear.
• •Inclusivity/Body Positivity: Catering to and celebrating diverse body types.
• •Self-Care/Well-being: Positioning shapewear as a tool that contributes to a woman's overall sense of well-being and presentation.

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone (e.g., empowering, supportive, confident, approachable), key messaging pillars (e.g., confidence, comfort, empowerment), 'do's and don'ts' for language, and preferred terminology. Share this with everyone who creates content.
• •Focus on 'Her': Always write with the target customer in mind. Use 'you' and 'your' to speak directly to her. Understand her aspirations, challenges, and what makes her feel good. The language should resonate with her desire for confidence and comfort.
• •Lead with Empowerment and Benefits, Not Just Features: Instead of just saying 'strong compression,' explain how that 'strong compression' helps her 'feel securely held and beautifully sculpted.' Connect features to the emotional and practical benefits of confidence and comfort.
• •Maintain Positivity and Inclusivity: Avoid language that could be perceived as shaming or critical of bodies. Celebrate diversity and focus on enhancement and support rather than 'fixing flaws.' Ensure imagery and language reflect a wide range of women.
• •Be Consistent Across All Channels: Whether it's a product description, a social media post, an email, or customer service interaction, the tone should feel consistently 'Fitsson.' Regular audits of content across platforms can help ensure alignment.

Social Perception

A positive, empowering force in the women's apparel market, specifically for shapewear.

Copy Examples

• •Headline (Website Banner/Ad): Step into Your Confidence. Discover Shapewear That Celebrates You.
• •Product Description Snippet (Bodysuit): Feel beautifully supported and effortlessly sculpted. Our signature bodysuit is designed for all-day comfort, empowering you to move through your day with grace and confidence. It’s not just shapewear; it’s your daily dose of fabulous.
• •Instagram Caption: Embrace every curve, every moment. ✨ Our new [Product Name] is here to smooth, support, and let your inner confidence shine. Because you deserve to feel amazing, always. #FitssonConfidence #EmpoweredByFitsson #ShapeYourStory
• •Email Subject Line (Promotion): Ready to Unleash Your Most Confident Self? We Thought So!
• •About Us Snippet: At Fitsson, we believe that true beauty starts from within. Our mission is to provide you with exquisitely comfortable and effective shapewear that enhances your natural silhouette, so you can step out feeling powerful, poised, and unapologetically you.