Brand Tone

Serene, elegant, and nature-inspired. Focus on creating a feeling of well-being and harmony.

Brand Values

• •Well-being and Serenity
• •Nature and Natural Inspiration
• •Quality and Elegance
• •Customer Satisfaction
• •Eco-consciousness

Best Practices

• •Emphasize Nature and Purity: Consistently draw connections to natural elements, ingredients, and the feelings they inspire (e.g., 'freshness of the ocean,' 'serenity of a forest').
• •Avoid overly casual slang or overly technical jargon.
• •Focus on Harmony and Well-being: The core message of balance, peace, and creating a sanctuary should be woven throughout all communications.
• •Highlight customer testimonials and positive reviews to reinforce social proof and build trust.
• •Maintain a consistent brand voice across all platforms, including website copy, product descriptions, social media, and customer service interactions.

Social Perception

Customers perceive Harmonia Profumi positively as a provider of high-quality, long-lasting, and beautifully scented home fragrances that enhance the ambiance of their living spaces. The brand is seen as offering products that bring a sense of calm and natural freshness indoors. The aesthetic appeal of the products is also a recurring positive point.

Copy Examples

• •Like a gentle breeze rustling through a tranquil bamboo forest, this fragrance brings a sense of clean, green refreshment to your home.
• •Notes of fresh bamboo and subtle florals create an atmosphere of pure calm and renewal.
• •Shop now and experience the art of harmonious living.
• •Transform your space into a sanctuary of serenity with our exquisite fragrances.
• •Indulge in the delicate and long-lasting aroma that evokes a feeling of a peaceful walk in nature.