Brand Tone

Direct & Benefit-Oriented, Modern & Clean, Promotional & Urgent, Problem/Solution Focused

Brand Values

• •Efficiency & Convenience
• •Hygiene & Cleanliness
• •Quality
• •Customer Service
• •Innovation
• •Environmental Friendliness

Best Practices

• •Focus on the "Why": Always tie product features back to the core benefits for the customer – saving time, improving hygiene, achieving better makeup results, and product effectiveness.
• •Use Clear, Concise Language: Avoid overly technical jargon. The language should be easy to understand, direct, and get straight to the point, reflecting the product's efficiency.
• •Maintain a Positive and Empowering Voice: Position the product as a smart solution that helps customers take better care of their tools and, by extension, their skin. Make them feel good about this practical purchase.
• •Incorporate a Sense of Modernity and Innovation: Highlight that this is an advanced, efficient way to handle a common beauty task. Use words that convey newness and effectiveness.
• •Be Consistent Across Platforms: Ensure the tone used on the website (product descriptions, homepage, About Us) is mirrored in social media posts, email marketing, and any advertisements. If pursuing a more playful or informal tone on platforms like TikTok, ensure it still aligns with the core values of efficiency and cleanliness.

Social Perception

Intrigued & Hopeful, Mixed on Efficacy, Appreciative of Convenience, Price-Conscious

Copy Examples

• •Headline: Stop Wasting Time, Start Sparkling! Body: Your makeup brushes deserve a spa day, and so do you! Our Electric Makeup Brush Cleaner whisks away grime and bacteria in seconds. Get flawlessly clean brushes, effortlessly. ✨ Shop Now for 50% OFF!
• •Headline: Healthy Skin Starts with Clean Brushes. Body: Did you know dirty makeup brushes can harbor bacteria, leading to breakouts? The Oasys Beauty Electric Cleaner deep cleans and dries your tools, ensuring a hygienic application every time. Invest in your skin.
• •Headline: Revolutionize Your Beauty Routine. Body: Say goodbye to tedious hand-washing. Our advanced Electric Makeup Brush Cleaner delivers a powerful yet gentle clean, restoring your brushes to like-new condition in a flash. Efficiency meets elegance. Limited stock available!
• •Headline: The Secret to Perfect Makeup Application? Pristine Brushes. Body: Achieve that flawless finish with brushes that are truly clean. Our Electric Cleaner removes every trace of old makeup, oil, and dirt, so your colors stay true and your application smooth. Simple to use, stunning results.
• •Headline: Give Your Brushes the Deep Clean They Crave (Without the Hassle!). Body: Life’s too short for clunky cleaning routines. The Oasys Beauty Electric Makeup Brush Cleaner makes brush care quick, easy, and effective. Get yours today and rediscover the joy of truly clean tools!