Brand Tone

authentic, inspiring, gentle, and creative. It's also personal and reflective, often sharing stories and inviting introspection. There's a warmth and a sense of wonder, encouraging a slower, more mindful approach to life and art. The language used is evocative and focuses on feelings and connection.

Brand Values

• •Creativity: Encouraging and providing tools for personal expression through art and craft.
• •Nature Connection: Drawing inspiration from the natural world and promoting a deeper connection with it.
• •Self-Reconnection/Mindfulness: Helping individuals reconnect with quieter, more authentic parts of themselves.
• •Slow Living/Artful Living: Advocating for a more tender, awake, and deliberate way of life.
• •Authenticity & Personal Story: Sharing the founder's journey and inspiration openly.
• •Joy of Making: Emphasizing the magic and fulfillment of creating something by hand.

Best Practices

• •Embrace Storytelling: Weave narratives into product descriptions, social media posts, and emails. Share the inspiration behind designs, the process of creation, or how products fit into a lifestyle of mindfulness and nature connection. Use Barbara's personal journey as a touchstone.
• •Use Sensory and Evocative Language: Appeal to feelings and senses. Words like "gentle," "whispers," "soft," "magic," "wonder," "quiet," "vibrant," and "breathe" align with the established tone. Describe textures, colors, and the emotions they evoke.
• •Maintain a Personal and Authentic Voice: Write as if speaking to a friend or kindred spirit. Use "I" and "we" (referring to Barbara or the small team) to foster a direct connection. Share imperfections or the learning process to enhance authenticity.
• •Focus on Connection, Not Just Commerce: While the goal is to sell products, frame the copy around the experience, the feeling, or the connection the product facilitates (e.g., connection to nature, self, creativity) rather than just its features.
• •Incorporate Calls to Reflection and Gentle Action: Encourage engagement by asking questions that prompt introspection or invite sharing, e.g., "What little adventures are you noticing today?" or "How do you reconnect with your creative spark?". Calls to action for purchase should feel like an invitation rather than a hard sell.

Social Perception

Artistic and Unique, Inspirational, Authentic, Community-Oriented (emerging)

Copy Examples

• •Whispers of the wild, woven into every thread. Our new collection of hand-painted scarves is here, each piece a gentle invitation to carry a bit of nature’s magic with you. Let these colors and textures remind you to pause, breathe, and reconnect. ✨ Which story will you wear? #MaliCollection #WearableArt #InspiredByNature #SlowFashion
• •Unearth your creativity, one stitch at a time. Our 'Wildflower Dreams' embroidery kit is more than just a craft; it’s a quiet journey back to yourself. With everything you need to bring this botanical beauty to life, find joy in the slow art of making. Perfect for gentle afternoons and moments of mindful creation. Adventure starts within. 🌿 #MaliCreates #HandmadeMagic #CreativeJourney #MindfulMaking
• •Hello, kindred spirit, Remember those quiet moments, lost in the wonder of creating? We invite you to find that feeling again. Join Barbara for an intimate online workshop, 'Nature's Palette,' where we'll explore [technique] inspired by the fleeting beauty around us. Let's share stories, create with our hands, and rediscover the artist within. Spaces are limited, as we love to keep these gatherings cozy. Find out more and reserve your spot [Link]. With warmth, The Mali Collection Team #MaliWorkshops #CreativeCommunity #Reconnect
• •From a quiet hike to a coffee catch-up, our 'Sky & Earth' tee is a soft reminder of where true beauty lies. 🍃 Made for comfort, designed for connection. How do you style your moments of artful living? #MaliStyle #NatureInspired #EverydayAdventure #ConsciousFashion
• •At Mali Collection, we believe adventure isn’t always about distant lands; sometimes, the greatest journeys are those that bring us back to ourselves. Through color, texture, and the simple joy of making, we offer pathways to reconnect with your creativity and the quiet wisdom of nature. Each piece is an invitation to live more artfully, more tenderly, more awake.