Brand Tone

Warm, descriptive, and evocative, focusing on sensory experiences and ambiance creation. Also conveys a sense of luxury and quality while remaining approachable.

Brand Values

• •Quality Craftsmanship: Emphasis on hand-poured and premium ingredients.
• •Customer Satisfaction: Commitment to providing exceptional products and service.
• •Natural & Eco-Friendly: Use of natural soy wax/coconut apricot wax, lead-free cotton wicks, and eco-friendly positioning; non-toxic aspect highlighted.
• •Well-being & Ambiance: Creating products that contribute to a cozy, inviting, and relaxing atmosphere for customers.
• •Long-Lasting Fragrance and Product Performance

Best Practices

• •Highlight Core Values: Regularly weave in mentions of your brand's commitments, such as 'hand-poured,' 'natural soy wax,' 'eco-friendly,' and 'premium quality.' This builds trust and reinforces what makes Cocoon Candles special.
• •Maintain Sensory Language: Continue using descriptive language that evokes the olfactory experience and the ambiance the candles create. Use words like 'rich,' 'amazing,' 'captivating,' and 'cozy.'
• •Emphasize Craftsmanship and Quality: Reiterate the attention to detail in the candle-making process, highlighting the use of premium ingredients and skilled craftsmanship.
• •Showcase Customer Satisfaction: Share positive customer reviews and testimonials that emphasize the quality of the scents, packaging, and customer service.
• •Visual Consistency: Cozy, warm, aesthetically pleasing visuals should be paired with copy that reflects these same qualities.

Social Perception

Perceived as high-quality, luxurious yet affordable, and eco-conscious candles that create a cozy and relaxing atmosphere. Customers appreciate the attention to detail, the use of natural ingredients, and the effective scent throw. Seen as giftable and associated with feelings of comfort and tranquility.

Copy Examples

• •Indulge in the captivating aroma of our hand-poured candles, crafted with natural soy wax and premium fragrance oils to create a cozy sanctuary in your home.
• •Experience the luxurious ambiance of Cocoon Candles. Each scent is carefully curated to evoke a sense of tranquility and warmth, transforming your space into a haven of relaxation.
• •Our eco-friendly candles are made with natural soy wax and lead-free cotton wicks, ensuring a clean and long-lasting burn. Discover your favorite scent and create a cozy atmosphere in your home.
• •Give the gift of tranquility with Cocoon Candles. Our beautifully packaged candles make the perfect present for any occasion, bringing warmth and ambiance to your loved ones' lives.
• •Fill your home with the rich and amazing scents of Cocoon Candles. Our premium fragrance oils and hand-poured soy wax create an unforgettable olfactory experience that will leave you feeling relaxed and rejuvenated.