Brand Tone

Passionate, Knowledgeable/Expert, Authentic/Nostalgic, Slightly Informal/Approachable, Quality-Oriented

Brand Values

• •Preservation of Authenticity
• •Quality Craftsmanship
• •Passion for Vintage
• •Customer-Centric
• •Value Retention

Best Practices

• •Showcase transformations and explain the value of vintage tech.
• •Focus on benefits like preserving the car's soul, maintaining its value, and the unique joy of combining vintage charm with modern convenience.
• •Emphasize the precision and care involved in restoring vintage car radios.
• •Highlight the blend of vintage aesthetics with modern functionality (e.g., Bluetooth retrofitting).
• •Be Authentic and Transparent: Acknowledge the challenges of working with old electronics, as mentioned on your "Service" page ("we cannot perform miracles").

Social Perception

A respected authority and passionate advocate for vintage car audio, dedicated to preserving automotive history while integrating modern technology seamlessly.

Copy Examples

• •We are very passionate about vintage cars and audio systems, and it brings us huge joy when we make them work again!
• •Some of our team members work with car audio systems from the 1970s until now.
• •Our mission is to maintain the clean appearance of your classic car's interior, ensuring that everything matches its era.
• •I bet that you, like many others...
• •Because they don't make them like they used to, and your classic deserves genuine care. Let us share our passion with your pride and joy. That's the Baltic Retrofit promise.