Brand Tone

Aspirational & Emotional, Trendy & Fashion-Forward, Approachable & Customer-Focused (in service), Predominantly Italian in Communication

Brand Values

• •Emotional Connection
• •Quality & Craftsmanship
• •Customer Satisfaction & Service
• •Fashion & Style
• •Female Empowerment & Confidence
• •Memorability

Best Practices

• •Embrace "Emozioni dal Cuore": Always circle back to the core idea of "Emotions from the Heart." Whether describing a trendy dress or a personalized ring, find the emotional angle. How does it make the wearer *feel*? What feeling does it help express if it's a gift?
• •Balance Trendiness with Timeless Sentiment: While showcasing new trends, weave in the timeless appeal of quality, emotional connection, and personal stories, especially for jewelry.
• •Use Evocative Language: Employ adjectives and verbs that convey feeling, beauty, confidence, and uniqueness. Words like "unforgettable," "cherished," "radiant," "empower," "discover," "inspire."
• •Maintain an Approachable yet Chic Voice: Be warm and helpful in customer interactions and service-related copy, while maintaining a sophisticated and stylish tone in product descriptions and fashion content.
• •Visual-Verbal Harmony: Ensure the copy on social media and the website complements the visual aesthetic. If the visuals are chic and modern, the language should mirror that, infused with warmth and emotion. Be mindful of the primary language (Italian) in current communications, ensuring consistency or clear multilingual options.

Social Perception

Positive Customer Experiences, Appreciation for Sentimental Value, Seen as a Source for Meaningful Gifts, Reliable Service

Copy Examples

• •For a new necklace collection: "Unlock a new emotion. Our latest collection is designed to capture the essence of your unique story. Discover pieces as unforgettable as your moments. #ShilleonBoutique #EmozioniDalCuore #NewCollection"
• •For a personalized bracelet: "More than just a bracelet, it's a heartbeat you can wear. Engrave your deepest feelings and gift an emotion that lasts forever. Create yours today. #ShilleonJewelry #GiftFromHeart #PersonalizedLove"
• •Highlighting a dress: "Step into your confidence. This season's must-have dress combines effortless Italian chic with a touch of glamour, because you deserve to feel beautiful, every single day. #ShilleonStyle #TrendyFashion #FeelConfident"
• •General brand post: "At Shilleon Boutique, we believe fashion is an emotion. It's the joy of a new discovery, the confidence in your stride, the memory held in a cherished piece. What emotions does your style evoke? ✨ #FashionEmotions #StyleStory #Shilleon"
• •Promoting customer service/trust: "Your perfect piece, delivered with care. From browsing our curated collections to the moment it arrives at your door, we're here for you H24 with dedicated support and express shipping. Experience the Shilleon difference. #CustomerLove #ShilleonExperience #QualityService"