Brand Tone

Enthusiastic & Appreciative, Informative & Straightforward, Trendy & Aware, Approachable & Community-Oriented

Brand Values

• •Uniqueness & Individuality
• •Quality & Timelessness
• •Sustainability
• •Curation & Discovery
• •Nostalgia

Best Practices

• •Develop a "Voice Guide" Document: Even a simple one. Outline key adjectives for your tone (e.g., Enthusiastic, Authentic, Informative, Nostalgic, Slightly Playful). Include "do's and don'ts" for language (e.g., Do: Use positive, evocative words. Don't: Use overly formal or generic descriptions).
• •Know Your Audience & Speak Their Language: Understand who you're selling to (likely Gen Z and Millennials interested in unique, sustainable, and trendy vintage). Use terminology and references that resonate with them (e.g., "Y2K," "90s vibes," "fire emoji," "drip") authentically, without overdoing it.
• •Highlight the "Why": Beyond describing the item, weave in the values. Mention its uniqueness, the nostalgia factor, its quality, or its sustainable aspect. This adds depth to simple product descriptions.
• •Be Consistent Across All Platforms: Whether it's an Instagram caption, a website product description, or an email, the core tone and values should shine through. This builds brand recognition and trust.
• •Show, Don't Just Tell (with words too!): Use descriptive and sensory language that helps the customer imagine wearing the piece. Instead of "nice jacket," try "Insanely cozy 80s shearling-lined denim jacket, perfect for those crisp autumn adventures." Combine this with high-quality, detailed photography.

Social Perception

For Seekers of Unique Finds, Eco-conscious Choice, Trusted Curator (aspirational), Fair Pricing (variable perception), Reliant on Trust for Online Purchases

Copy Examples

• •❄️ Fresh Drop Alert! ❄️ This 90s corduroy bomber is pure 🔥. Perfectly oversized, killer details, and ready to be your new go-to. Swipe for a closer look & measurements. DM to snag it before it’s a memory! #VintageJacket #90sFashion #StreetwearFinds #CorduroyDreams #AfterthoughtVintage
• •Don't Be an Afterthought. Wear One. ✨ Discover unique, handpicked American vintage that tells a story. New arrivals weekly – refresh your style, sustainably. Shop Now.
• •Totally Y2K! 💥 Relive the era with this authentic [Brand Name] graphic tee from the early 2000s. Super soft, perfectly faded, and packed with nostalgic vibes. Condition: Excellent vintage condition, minor signs of wear consistent with age. Measurements: [Provide Pit-to-Pit, Length]. Make it yours! #Y2KFashion #VintageTee #GraphicTShirt #SustainableStyle #UniqueFind
• •Love Your Style, Love Your Planet 🌍. At Afterthought Vintage, every piece you choose is a vote for sustainable fashion. We carefully curate timeless American vintage, giving iconic styles a new chapter. Find something you'll treasure for years to come. Explore New Arrivals -> [Link]
• •❓Got Qs about our latest vintage drop? Sizing, styling, or just wanna chat 90s nostalgia? We're going live tomorrow at 7 PM EST! Drop your questions below 👇 #VintageCommunity #AskMeAnything #90sVintage #ShopSmall #AfterthoughtVintage