Brand Tone

Aspirational & Solution-Oriented, Confident & Curatorial, Value-Driven, Customer-Centric

Brand Values

• •Innovation
• •Quality
• •Accessibility/Affordability
• •Convenience
• •Transformation/Improvement

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., "Inspiring," "Practical," "Friendly," "Innovative," "Trustworthy"), and a "we are/we are not" list. Share this with anyone creating content.
• •Focus on Customer Solutions: Frame product descriptions and marketing copy around how the products benefit the customer and solve their problems or enhance their lives, aligning with the "transform your day-to-day" value.
• •Emphasize Value & Quality: Consistently highlight the balance between good quality and fair pricing, reinforcing the "quality doesn't need to be expensive" message without sounding cheap. Use specific examples if possible.
• •Maintain Clarity and Simplicity: As a store offering a wide variety of products, ensure the language is straightforward, easy to understand, and avoids jargon. This makes the shopping experience more convenient.
• •Be Consistent Across All Channels: Whether it's the website, product descriptions, (future) social media, or customer service interactions, the tone should be recognizably "Via Vello." Regular internal reviews of content can help maintain this.

Social Perception

neutral to unknown

Copy Examples

• •Homepage Banner: "Unlock a Better Day, Every Day. Discover innovative essentials and quality finds at Via Vello – all curated for you, affordably."
• •Product Category Intro (e.g., Home Goods): "Transform Your Home, Simplify Your Life. Explore smart solutions and stylish comforts that make your space truly yours. Quality living starts here at Via Vello."
• •About Us Snippet (Social Media): "At Via Vello, we believe amazing products shouldn't break the bank. We're your one-stop shop for innovative finds that make life easier, brighter, and more enjoyable. #ViaVelloFinds #QualityForAll"
• •Email Subject Line (Promotional): "✨ Your Next Favorite Thing is Waiting! Quality & Innovation at Prices You'll Love."
• •Product Ad (e.g., a kitchen gadget): "Tired of [common problem]? Meet the [Product Name] from Via Vello! Ingeniously designed for quality and convenience, it’s the upgrade your [related activity] deserves. Shop now and transform your routine!"