Brand Tone

Aspirational, confident, and rooted in craftsmanship, balancing a rugged masculine edge with a sophisticated, premium feel. The language is evocative, direct, and empowering, speaking to a discerning customer who values quality and refined masculinity.

Brand Values

• •Quality and Craftsmanship
• •Natural Ingredients
• •Authenticity
• •Community
• •Masculine Elegance

Best Practices

• •Every piece of copy should connect back to the core values of craftsmanship, natural ingredients, and authenticity. Start with the brand story and the commitment to quality before pushing a sale.
• •Continue using rich, descriptive words, especially for scents and textures. Phrases like "a sophisticated blend," "rugged notes," or "hydrates and softens" are more compelling than generic descriptions.
• •Write as the "King"—confident, assured, and refined. The copy should empower the customer, treating him as a discerning individual who understands and appreciates quality. Avoid slang or overly casual language that would dilute the premium feel.
• •Repeatedly use keywords like "handcrafted," "small batch," "premium," and "all-natural" to reinforce the brand's unique selling proposition and justify its position in the market.
• •In social posts and emails, use inclusive language like "fellow kings," "join the brotherhood," or "our community" to foster a sense of belonging that transcends the product itself. Ask questions and encourage users to share their own grooming rituals.

Social Perception

The social perception of 79 Kings is limited in reach, with scarce direct customer reviews online. While there is no significant negative perception, there is a general lack of broad public engagement and visibility. Perception is likely positive among its direct customer base but not widely established.

Copy Examples

• •Your beard is a statement. Don't compromise. 79 Kings offers handcrafted, all-natural beard care for the man who defines his own legacy. This isn't just grooming, it's a ritual. Discover your signature scent.
• •Some rules are meant to be broken. Your grooming routine isn't one of them. Tame the wild with 'The Outlaw' beard balm, a rugged blend of fresh-cut cedarwood and rich soil. Command respect without saying a word.
• •A king's crown is his legacy. Your beard is no different. We started 79 Kings because we believe quality is non-negotiable. That's why every bottle of our beard oil is handcrafted in small batches with all-natural ingredients. Experience the difference.
• •Tired of beard oils that feel greasy or smell synthetic? You deserve better. 79 Kings is built on a foundation of natural ingredients and sophisticated, long-lasting scents. Upgrade your grooming. Feel the quality.
• •From a garage to your grooming cabinet. We couldn't find the perfect beard care, so we created it. 79 Kings is for every man who believes in craftsmanship, quality, and the power of a well-kept beard. Join the community.