Brand Tone

Sophisticated, elegant, and minimalist. It is modern yet timeless, avoiding overt slang or overly casual language. The communication feels personal and aspirational, with concise and refined copy allowing the product's design to speak for itself.

Brand Values

• •Timeless Design
• •Effortless Elegance
• •Quality Craftsmanship
• •Modern Individuality

Best Practices

• •Embrace Minimalism: Use concise, elegant, and descriptive language. Avoid jargon, clutter, and overly complex sentences. Let the quality of the product shine through by using a "less is more" approach in your copy.
• •Maintain a Sophisticated Vocabulary: Use words that evoke elegance, timelessness, and quality. Terms like "effortless," "refined," "curated," "signature," and "understated" align well with the brand's tone.
• •Tell a Story of Longevity: Frame the products not as purchases, but as investments. Emphasize their timeless design and quality craftsmanship, suggesting they are "forever pieces" or future heirlooms.
• •Connect with the "Why": Consistently weave the brand's origin story—the meaning behind "79hour"—into the narrative. This reinforces brand values and gives deeper meaning to the customer's purchase.
• •Highlight Versatility and Personal Style: While the tone is sophisticated, it should also feel personal. Encourage customers to see the jewelry as a tool for self-expression. Use phrases like "your signature look," "tell your story," and "make it yours" to connect the brand to the individual's identity.

Social Perception

79hour is perceived as a chic, high-quality, and desirable "Scandi-cool" brand. It is frequently mentioned by fashion influencers and seen as a staple for creating a polished, minimalist look, an essential for daily jewelry collections, and a go-to for everyday luxury, fostering trust and admiration for its distinct aesthetic.

Copy Examples

• •The Art of Simplicity. Introducing the Solace Collection. Each piece is a quiet statement of elegance, crafted to be with you today, and for all your tomorrows. Discover design that transcends the trend.
• •Your daily dose of gold. Our classic hoops are designed for effortless elegance, seamlessly taking you from morning light to golden hour. The perfect foundation for your signature look. #79hour #EverydayLuxury
• •The essential trace chain, redefined. A fluid, delicate line of 18k gold vermeil that rests gracefully against the skin. Designed for a life in motion, this piece can be worn alone for a whisper of elegance or layered to tell your unique story.
• •More Than Jewelry. It's a Signature. At 79hour, we believe in the power of the essential. Our pieces are an invitation to refine your style with timeless, meticulously crafted jewelry that feels like you. Find your forever piece.
• •Inspired by the Golden Hour. Just as the golden hour casts a beautiful, warm light, our jewelry is made to bring a lasting radiance to your personal style. Explore our new arrivals and find the piece that illuminates you.