Tono de Marca

Calm and Mindful, Informative and Passionate, Elegant and Sophisticated

Valores de Marca

• •Sustainability and Eco-consciousness
• •Quality and Durability
• •Minimalism and Functional Design
• •Mindfulness and Well-being
• •Timeless Design
• •Support for Artisans

Mejores Prácticas

• •Emphasize 'Mindful' and 'Intentional': Consistently use language that encourages thoughtful consumption and a conscious lifestyle (e.g., 'curated,' 'thoughtfully crafted,' 'conscious choice').
• •Highlight Sustainability & Quality: Always weave in the brand's commitment to natural, high-quality, durable materials and ethical, sustainable production.
• •Focus on Benefits Beyond the Product: Connect products to broader lifestyle benefits like well-being, comfort, creating a sanctuary, and long-term value rather than just features.
• •Use calming and elegant language that promotes reflection and refined taste.
• •Show genuine commitment by educating about sustainable practices and the philosophies behind the design choices.

Percepción Social

A brand that promotes conscious living, sustainability, quality, and timeless design, contributing to the well-being of both its customers and the planet.

Ejemplos de Copy

• •Discover our curated collection of essential homeware, designed for conscious living.
• •Invest in pieces built to last, crafted from natural materials with sustainable practices.
• •Create a sanctuary in your home with our minimalist designs that promote well-being.
• •Explore handcrafted homeware that supports local artisans and timeless design.
• •Embrace a new way of living with our functional and sustainable home pieces.