Brand Tone

Vibrant & Colorful, Approachable & Friendly, Trendy & Modern, Empowering & Inclusive, Value-Oriented & Accessible

Brand Values

• •Color & Joy
• •Quality & Performance
• •Accessibility & Affordability
• •Diversity & Inclusivity
• •Passion
• •Agility
• •Sustainability (emerging globally)
• •Customer Satisfaction

Best Practices

• •Embrace "Happiness Is Your Color": Consistently weave this slogan and its underlying message of joy, self-expression, and color into all communications.
• •Use Vibrant and Evocative Language: Incorporate words that convey brightness, energy, fun, and the richness of colors. Think "dazzling," "radiant," "playful," "bold," "velvety," "glowing."
• •Maintain an Approachable and Inclusive Voice: Write as if you're talking to a friend who loves makeup. Avoid overly technical jargon and ensure the language resonates with a diverse audience. Highlight suitability for different skin tones and preferences.
• •Highlight Value and Quality: Clearly communicate the "happy prices" alongside the "high-performance" and quality aspects of the products. Phrases like "affordable luxury" or "pro-quality at friendly prices" can be effective.
• •Stay Visually Consistent: Ensure that the copywriting is always complemented by visuals (images, videos) that reflect the brand's colorful, trendy, and joyful aesthetic. The tone of the copy and visuals should be harmonious.

Social Perception

Positive for Value and Variety, Good Quality for the Price Point, Trendy and Up-to-Date, Accessible, Growing Loyalty

Copy Examples

• •Instagram Post (New Collection): Dive into a universe of color! 🌈 Our new [Collection Name] has arrived, packed with vibrant shades to match every mood and moment. Unleash your creativity and let your happiness shine through! ✨ #FlormarBahrain #HappinessIsYourColor #NewCollection #MakeupJoy
• •Website Banner (General Promotion): Your Beauty Playground Awaits! Explore high-performance makeup without breaking the bank. Quality, color, and joy in every product. Shop Flormar Bahrain today and find your happy shade! 💖
• •Product Description (Lipstick): Pout with passion! Our [Lipstick Name] delivers intense, long-lasting color with a hydrating touch. From bold statements to subtle sheens, find the perfect hue to express your unique style. Get ready to smile a little brighter! 😊 #FlormarLips #ColorfulConfidence
• •Instagram Story (Sale Announcement): Treat Yourself! 🎉 Our [Sale Percentage] OFF sale is ON NOW! It's the perfect time to stock up on your faves or discover something new. Don't miss out on these happy prices! Swipe up to shop! 🛍️ #FlormarSale #BahrainBeautyDeals #MakeupHaul
• •Email Subject Line (Engaging Question): Ready to paint the town happy, Bahrain? 😉 Discover your next favorite color inside!