Brand Tone

Engaging, Enthusiastic, Community-Oriented, Educational

Brand Values

• •Creativity and Innovation
• •Engagement
• •Skill Development (critical thinking, problem-solving, fine motor skills)
• •Quality
• •Community

Best Practices

• •Maintain an enthusiastic and passionate tone when describing products, especially complex models.
• •Encourage user-generated content and community interaction through contests and features.
• •Highlight the educational and skill-development benefits of STEM toys.
• •Showcase the fun and engaging aspects of building with RBrick STEM kits.
• •Connect the toys to future skills and possibilities, reinforcing their value.

Social Perception

RBrick STEM is perceived as a brand that fosters creativity, innovation, and skill development through engaging and high-quality STEM toys. It is seen as beneficial for children's and adults' development, bridging the gap between education and fun. The brand aims to create a strong community of builders and enthusiasts.

Copy Examples

• •Unleash your inner engineer with our Formula 1 car model kit! Build, design, and conquer the track. #RBrickSTEMCreations
• •Fuel your passion for STEM with our incredible engine kits! Explore the mechanics and engineering principles behind powerful machines.
• •Show us your build using #RBrickSTEMCreations for a chance to be featured! We love seeing your creativity and innovation.
• •Looking for a fun and educational gift? Our high-quality STEM toys are perfect for developing problem-solving skills and sparking curiosity.
• •Join the RBrick STEM community and share your amazing creations! Let's inspire the next generation of engineers and innovators.