Brand Tone

Spiritual, Mystical, Natural, Organic, Handmade, Artisanal, Positive, Uplifting, Approachable, Slightly Playful

Brand Values

• •Connection with Nature & Spirituality
• •Well-being & Self-Care
• •Authenticity & Craftsmanship
• •Sustainability & Ethical Practices
• •Empowerment & Personal Growth

Best Practices

• •Emphasize natural, organic, handmade, or ethically sourced qualities.
• •Maintain a spiritual and mystical tone using relevant terminology.
• •Use an approachable and slightly playful tone, especially in social media content.
• •Highlight the connection between products and well-being/self-care benefits.
• •Consistently promote empowerment and personal growth through product descriptions and content.

Social Perception

A brand that promotes spiritual well-being, connection with nature, and personal empowerment through ethically sourced and handcrafted products.

Copy Examples

• •Discover our ETÉREA collection, where natural minerals meet handcrafted design for self-knowledge and protection.
• •Elevate your space with our 100% natural incense, crafted with mother Earth's gifts for sustainability and conscious living.
• •Unleash your inner magic with our crystals, each hand-selected to empower your journey of self-discovery.
• •Energetic cleansing made easy! ✨ Grab your rose quartz and selenite to refresh your space and uplift your spirit. #witchtok
• •Keep your car smelling amazing with our crystal car air fresheners! 🚗💨 A little witchy magic for the road. 😉