Brand Tone

Stylish/Refined (for iikilife.com), Playful and Enthusiastic (for TikTok)

Brand Values

• •Style
• •Refinement
• •Playfulness
• •Enthusiasm
• •Community
• •Creativity

Best Practices

• •Clearly define the target audience for each platform (iikilife.com vs. TikTok) and tailor content accordingly.
• •If the TikTok strategy is to remain separate, evaluate if it aligns with the overall brand goals for iikilife.com.
• •Maintain consistency in messaging and visual branding across all platforms where possible, while allowing for platform-specific nuances.
• •Read all copy aloud to catch awkward phrasing or inconsistencies in tone.
• •Develop a style guide that documents the brand's tone of voice and provides examples for content creators.

Social Perception

Active and engaged member within the niche beading and crafting community on TikTok; Aiming for a perception of stylish and refined for iikilife.com

Copy Examples

• •**Marble iPhone Case (Japanese site):** 'Experience chic style and reliable protection with our Marble iPhone case. 粋生活 for your everyday life.'
• •**TikTok Video Caption:** 'Having so much fun scooping these amazing beads! Thanks to @DIYCoCo for the inspiration! #beadscooping #iikilife #crafting'
• •**iikilife.com (Hypothetical):** 'Elevate your living space with our curated collection of stylish home goods. Discover the art of 粋生活.'
• •**TikTok Video Comment:** 'OMG these beads are so cute! I love your creations! ✨'
• •**Product Description (iikilife.com):** 'Embrace minimalist elegance with our handcrafted ceramic vases. Designed for the modern home. 粋生活'