Brand Tone

Community-focused, Empowering/Supportive, Modern/Trendy, Direct/Informative

Brand Values

• •Quality
• •Creativity
• •Community
• •Accessibility/Resourcefulness
• •Innovation/Trend-awareness

Best Practices

• •Speak the Language of Your Community: Use current slang, genre names, and production terms that resonate with underground/modern music producers (e.g., "rage beats," "hyperpop," "serum bank," "placements").
• •Emphasize Empowerment and Aspiration: Frame products as tools that help producers achieve their goals (e.g., "elevate your beats," "secure placements," "unlock potential").
• •Foster a Sense of Belonging: Regularly use words like "community," "we," "us," and highlight user-generated or community-curated aspects.
• •Stay Current and Authentic: Continuously update your understanding of new trends, artists, and sounds within the target music scenes to ensure your copy feels relevant and genuine.
• •Showcase high-quality sound kits to highlight the level of creativity the brand is trying to bring back to the music scene.

Social Perception

Perceived as a hub or resource for music producers, particularly those interested in underground and contemporary hip-hop/electronic genres. Seen as a community-driven platform, which can foster trust and loyalty. Appeals to producers looking for specific, niche sounds to enhance their music and potentially gain placements. The active Reddit community suggests a positive engagement level among its target audience.

Copy Examples

• •High-Quality Sound Kits for Producers, Curated by the Community
• •Elevate Your Beats and Secure Placements
• •Unlock your hip hop production potential
• •This serum bank is a cheat code for rage beats #flstudio20 #beatmaking
• •BRINGING BACK CREATIVITY IN MUSIC