Brand Tone

Warm and Caring, Handmade/Artisanal, Friendly and Approachable, Authentic and Passion-Driven, Community-Focused

Brand Values

• •Quality and Craftsmanship
• •Pet Comfort and Well-being
• •Style and Individuality
• •Customer Satisfaction
• •Love for Animals
• •Tradition

Best Practices

• •Always Emphasize "Handmade with Love": Continuously highlight the artisanal nature, the care, and the tradition that goes into each product. Use phrases like "hand-knitted," "crafted with care," "traditional skill," "made with passion."
• •Speak the Language of Pet Lovers: Use warm, affectionate, and slightly emotive language when talking about pets (e.g., "furry friend," "loyal companion," "paw-some pal," "cherished member of the family"). Reflect the deep bond owners have with their pets.
• •Showcase, Don't Just Tell, the Comfort and Quality: Instead of just saying a sweater is warm, describe the feeling ("like a gentle hug," "softest yarn against their fur"). For beds, talk about the benefits ("wake up refreshed," "eases tired joints").
• •Foster Community through User-Generated Content: Actively encourage customers to share photos and stories. Feature them regularly in your content. This reinforces the positive social perception and builds trust through authentic experiences.
• •Maintain a Personal and Approachable Voice: Even as the brand grows, retain the friendly, slightly informal tone that stems from its family-hobby origins. Respond to comments and messages with genuine warmth. Avoid overly corporate or generic language.

Social Perception

Positive and Trusted, Associated with Care and Affection, Unique and Charming, Local and Authentic

Copy Examples

• •Headline: Wrap your best friend in handmade warmth. Discover Klupko Pet – where every stitch is a hug. Body: Cold noses, warm hearts! Our hand-knitted dog sweaters are crafted with love and the finest yarns to keep your furry companion cozy and stylish all season long. Because they're not just pets, they're family.
• •Social Media Post (with a customer's pet photo): Look at [Pet's Name] rocking their new Klupko sweater! 😍 Nothing makes us happier than seeing your furry friends snug, stylish, and ready for adventures. Share your Klupko moments with #KlupkoPetLove!
• •Product Description Snippet (for a memory foam bed): Sweet dreams are made of this! Our MEMORI® beds give your loyal companion the gift of ultimate comfort and support. Crafted for restful sleep and happy joints, because every wagging tail deserves a cozy retreat.
• •About Us Excerpt: From a mother's loving hobby to a warm embrace for pets across the region – that's the story of Klupko. We believe every dog deserves to feel cherished, comfortable, and a little bit stylish. That's why we pour our hearts and decades of knitting tradition into every sweater and bed we create.
• •Promotional Email Subject: Pawsitively Cozy! Spoil Your Pup with Klupko's New Arrivals. Body Snippet: Winter walks just got a whole lot warmer! Explore our latest collection of hand-knitted sweaters, designed with your dog's comfort and unique personality in mind. Made with love, from our Klupko family to yours.