Brand Tone

Empathetic, Supportive, Informative, Educational, Natural, Holistic, Empowering, Confident, Calm, and Reassuring.

Brand Values

• •Natural Wellbeing
• •Holistic Health
• •Female Empowerment
• •Education & Transparency
• •Quality & Efficacy
• •Breaking Taboos

Best Practices

• •Embrace Empathetic Language: Always address the customer with understanding and compassion, acknowledging their potential struggles and validating their experiences with menopause.
• •Position the brand as a knowledgeable and trustworthy resource.
• •Maintain a Hopeful and Empowering Stance: Focus on the positive outcomes of using the products and taking control of one’s health, instilling confidence and a sense of agency.
• •Explain the benefits of ingredients like CBD in an accessible way, emphasizing their natural origins and gentle action.
• •Use inclusive language that acknowledges different experiences of menopause and mental wellbeing.

Social Perception

Trusted Source for Menopause Support, Supportive Community, Advocate for Natural Solutions, High-Quality Products.

Copy Examples

• •Your wellbeing is our priority.
• •Let us support your mental wellbeing, so you can feel like yourself again.
• •Take control, naturally.
• •Explore our resources and products designed for you.
• •It’s time to put your mental and physical health first – together.