Brand Tone

calm, encouraging, organized, helpful, and aesthetically pleasing. It's also friendly and approachable, aiming to inspire users to achieve a more organized and peaceful digital life. There's an undertone of minimalist elegance.

Brand Values

• •Organization: Helping individuals structure their lives and tasks efficiently.
• •Productivity: Enabling users to achieve their goals and make the most of their time.
• •Well-being & Calm: Promoting a sense of peace and reduced stress through effective planning.
• •Aesthetics & Design: Offering visually appealing and user-friendly digital products.
• •Helpfulness & Support: Providing guidance and resources to use their products effectively.

Best Practices

• •Use Calming and Encouraging Language: Employ words like "serene," "clarity," "peaceful," "flow," "empower," "achieve," and "mindful." Avoid overly aggressive or urgent sales language.
• •Maintain Visual Consistency: Ensure that the language used aligns with the clean, minimalist, and aesthetically pleasing visual branding seen on the website and social media.
• •Focus on Benefits, Not Just Features: Highlight how the digital planners improve users' lives – reducing stress, increasing productivity, creating a sense of order – rather than just listing technical specifications.
• •Be Helpful and Supportive: Offer practical tips, tutorials, and advice related to organization and digital planning. Position the brand as a helpful guide.
• •Engage with a Gentle and Friendly Approach: When interacting with the audience (e.g., in comments or email responses), maintain a warm, approachable, and understanding tone.

Social Perception

Based on social media interactions, the brand is perceived positively by its audience. Customers seem to appreciate the design and functionality of the digital planners. The brand is seen as a provider of tools that aid in organization and bring a sense of calm and control. The aesthetic appeal is a significant factor in its positive reception.

Copy Examples

• •Headline: Find Your Flow: Seamless Digital Planning for a Calmer, More Productive You. Body: Tired of scattered notes and overwhelming to-do lists? Our digital planners are designed to bring clarity and peace to your daily routine. Embrace the beauty of organization and unlock your most productive self.
• •Instagram Post: Image: Aesthetically pleasing flat lay of a tablet displaying a Sense of Taste digital planner, alongside a cup of tea and a plant. Caption: Sunday serenity starts with a plan. ✨ Our digital planners help you map out your week with ease, so you can focus on what truly matters. What are your goals for this week? Share below! #digitalplanning #organizedlife #senseoftaste #productivityhacks #calm
• •Email Subject Line: Overwhelmed? Let Us Help You Organize Your Thoughts (and Your Life!) Body: Feeling like there's too much on your plate? Our intuitive digital planners provide the structure you need to manage your tasks, appointments, and goals all in one beautiful, accessible place. Discover the joy of a well-planned day.
• •Product Description Snippet: More than just a planner, it's your personal command center. With customizable sections, helpful trackers, and an elegant design, the [Planner Name] by Sense of Taste transforms your digital device into a haven of organization. Experience the satisfaction of effortless planning.
• •YouTube Video Title Idea: 5 Simple Ways Our Digital Planner Can Reduce Your Daily Stress Description Snippet: In this video, we walk you through practical tips to leverage your Sense of Taste digital planner to create more calm and less chaos in your everyday life. Say goodbye to overwhelm and hello to mindful productivity!