Brand Tone

Empathetic, practical, reassuring, and focused on the benefits for both parent and child.

Brand Values

• •Child's Well-being and Health: Prioritizing ergonomic design for healthy development.
• •Parental Comfort and Practicality: Offering solutions that make parents' lives easier and more comfortable.
• •Bonding and Connection: Promoting closeness between parent and child through babywearing.
• •Quality and Safety: Ensuring products are made with high-quality materials for safety and durability.
• •Empowerment: Providing tools that give parents (especially mothers) freedom and confidence.

Best Practices

• •Prioritize 'Benefit to Parent/Child' Language: Focus on how the products solve problems or enhance the lives of both the baby (comfort, development) and the parent (freedom, ease, bonding).
• •Reinforce the 'real motherhood' value.
• •Highlight ergonomic benefits and support for healthy hip development.
• •Emphasize quality and safety of materials used in products.
• •Focus on empowerment, freedom, and confidence the products provide to parents.

Social Perception

High-quality, practical, and comfortable baby carriers that facilitate a closer bond with their children and offer convenience.

Copy Examples

• •"Easy to use, the baby loves it, and I finally have my hands free to do other things."
• •"A true lifesaver for busy moms."
• •"Our ergonomic carriers support your baby's natural posture and encourage healthy hip development."
• •"Experience serene moments in motherhood with Mae Serena."
• •"Designed for comfort, safety, and the beautiful bond between you and your baby."