Brand Tone

Natural & Wholesome, Trustworthy & Transparent, Caring & Family-Oriented, Down-to-Earth & Approachable, Sustainable & Local

Brand Values

• •Natural Purity: Commitment to whole plant botanicals and avoiding unnecessary chemicals or added fragrances, specifically essential oils.
• •Sustainability & Respect for Nature: Using tallow as a way to utilize parts of an animal that might otherwise be wasted, sourcing locally, and foraging ingredients.
• •Effectiveness & Gentle Care: Creating products that are effective even for sensitive skin and for the whole family.
• •Tradition & Simplicity: Believing some things are better the old fashioned way, like skincare and aiming for simplified tallow skincare.
• •Local Community Focus: Highlighting Alberta Tallow Skincare and listing local stockists.

Best Practices

• •Embrace Simplicity and Clarity: Use straightforward, honest language. Avoid overly technical jargon or complex marketing speak. The brand values simplicity in its products; this should extend to its communication.
• •Highlight Natural Ingredients and Processes: Consistently mention the whole plant botanicals, grass-fed tallow, essential oil-free nature, and the local/foraged aspect of ingredients. This reinforces the core brand identity.
• •Share the Why: Weave in the brand's origin story and values. Remind customers that the products are made by real people (sisters, mothers) who genuinely care about natural wellness and sustainability.
• •Focus on Gentle Effectiveness and Family: Use warm, caring language that speaks to the products' suitability for all skin types, including sensitive skin and children. Testimonials focusing on healing and relief are powerful.
• •Maintain an Earthy, Rooted Aesthetic: Ensure that the visual elements accompanying the copy (if applicable) also reflect the natural, wholesome, and slightly rustic feel of the brand. The language should evoke a sense of connection to nature and traditional wisdom.

Social Perception

Customers perceive the brand as providing high-quality, effective natural skincare products. There's a strong appreciation for the natural ingredients and the brand's transparency. The founders are seen as beautiful souls, and their story resonates with customers looking for trustworthy brands. Products are particularly praised for addressing skin issues like eczema and severe dryness. The brand is viewed as a smaller skin care brand with a niche focus on tallow-based products.

Copy Examples

• •Headline: Nourish Your Skin, Naturally. Discover the Gentle Power of 78 Acre Woods Tallow Skincare. Body: Back to basics, back to nature. Our family-founded tallow balms, infused with hand-picked Alberta botanicals, offer pure, essential oil-free care for even the most sensitive skin. Because some traditions are worth holding onto.
• •Product Focus (e.g., The Goldie Balm): Meet The Goldie: Your Skin's Golden Ticket to Deep Hydration. Body: Infused with the goodness of calendula and rosehips in rich, grass-fed tallow, The Goldie is our go-to for everything from a nourishing night cream to soothing dry spots on little ones. A little dab, a lot of love.
• •About Us Snippet: From Our Alberta Farm to Your Family's Skin. Body: We're Amy and Kim, sisters and 'grandmas at heart,' passionate about creating skincare the old-fashioned way – pure, simple, and rooted in the goodness of the land. At 78 Acre Woods, we believe in sustainability, local botanicals, and formulas gentle enough for everyone.
• •Sustainability Message: Skincare That Cares: For Your Skin & Our Earth. Body: At 78 Acre Woods, sustainability isn't just a buzzword, it's at the heart of what we do. From thoughtfully sourcing our grass-fed tallow to foraging local botanicals, we're committed to creating effective skincare that respects the planet.
• •Call to Action/Newsletter Sign-up: Join Our Woods: Get 10% Off & A Sprinkle of Nature in Your Inbox. Body: Be the first to know about new botanical infusions, seasonal skincare tips, and heartfelt stories from 78 Acre Woods. Sign up for our newsletter and enjoy 10% off your first order of our lovingly crafted tallow skincare.