Brand Tone

Edgy, urban, socially conscious, and exclusive. A blend of high-fashion aspiration with street-level authenticity.

Brand Values

• •Street Culture/Fashion
• •Exclusivity/Originality
• •Social Responsibility
• •Quality/Design
• •Urban Couture

Best Practices

• •Maintain a consistent tone across all platforms, reflecting 'URBAN STREET COUTURE'.
• •Emphasize exclusivity through limited edition drops and seasonal collections.
• •Highlight the brand's commitment to social responsibility through initiatives like the 'NON PROFIT DROP'.
• •Use high-quality visuals that showcase the design and craftsmanship of the clothing.
• •Engage with the streetwear community on social media platforms like Instagram and TikTok.

Social Perception

A cutting-edge streetwear brand that is socially responsible, exclusive, and design-focused. Perceived as a brand that cares and has an artistic vision.

Copy Examples

• •"Purple Rain Season 1: Where urban edge meets high-fashion artistry. Limited edition. Shop now."
• •"Dropping soon: Exclusive streetwear designed for those who dare to be different."
• •"Style with a purpose: 100% of proceeds from our LIMITED NON PROFIT DROP go to INNOCENT PEOPLE."
• •"Elevate your street style with our couture-inspired hoodies and tees."
• •"Seven Eight Nine: Defining the future of urban fashion, one limited drop at a time."