Brand Tone

Luxurious, Aspirational, Professional, Expert-Driven, Confident, Empowering, Performance-Oriented, Results-Driven, Accessible Luxury

Brand Values

• •Quality
• •Customer Satisfaction & Service
• •Transformation & Confidence
• •Accessibility
• •Curated Selection
• •Trusted Curator

Best Practices

• •Highlight the expertise of Jonathan Cole as a celebrity hairstylist.
• •Emphasize the 'luxury meets performance' aspect of the products.
• •Use confident and empowering language to showcase transformations.
• •Incorporate 'luxury' and 'expertise' keywords consistently.
• •Focus on the salon-grade quality and stylist-approved nature of the products.

Social Perception

High-end, trustworthy source for luxury, salon-grade hair products. Known for expertise, quality, and transformative results, empowering customers to achieve their best hair.

Copy Examples

• •Experience the luxury of salon-grade hair care at home with Jonathan Cole Hair. Transform your hair and elevate your confidence.
• •Jonathan Cole, celebrity hairstylist, brings you a curated collection of elite hair products, performance-proven to deliver real, visible results.
• •Unleash your most radiant self with our sulfate-free, stylist-approved formulas. Experience the difference of accessible luxury.
• •From hair transformations to expert tips, Jonathan Cole Beauty empowers you to achieve your desired look with confidence.
• •Discover the secret to salon-worthy hair with our hand-selected range of high-quality products. Your hair's transformation starts here.