Brand Tone

Aspirational yet Accessible, Customer-centric and Reassuring, Solution-Oriented, Enthusiastic and Engaging

Brand Values

• •Quality
• •Affordability
• •Excellent Service
• •Customer Happiness
• •Trustworthiness
• •Engagement

Best Practices

• •Always Emphasize Value and Quality: Consistently pair messages of affordability with assurances of high-quality materials and craftsmanship to build trust and justify the luxury claim.
• •Focus on Solutions and Emotional Connection: When discussing duplication, highlight the joy of recovering a lost memory or the satisfaction of creating a dream piece. Use empathetic and understanding language.
• •Maintain an Uplifting and Positive Voice: Even when addressing a problem (like lost jewelry), keep the tone hopeful and focused on the positive outcome Duplica can provide.
• •Be Transparent and Informative: Clearly explain processes (like duplication), materials used, and pricing to build credibility and manage expectations.
• •Engage Authentically on Social Media: Respond to comments and messages in a friendly, helpful, and professional manner that reflects the brand's customer-centric values. Encourage user-generated content by creating shareable moments and asking engaging questions.

Social Perception

Appreciation for Value, Interest in Personalization/Replication, Potential for Scrutiny regarding Inspired or Duplicated Pieces, The brand aims to be perceived as reliable and professional.

Copy Examples

• •Headline for Affordable Luxury Collection: Unlock Your Radiance. Discover luxury jewelry, beautifully crafted and surprisingly attainable. Shine every day with Duplica Jewelry.
• •Instagram Caption for a Popular Necklace: Adorn yourself with elegance. ✨ Our [Product Name] necklace, designed to turn heads, not empty pockets. Tap to make it yours and elevate your everyday style. #DuplicaJewelry #AffordableLuxury #TimelessElegance
• •Website Copy for Duplication Service: Lost a treasured piece? Or dreaming of a design you can’t find? Let us bring it back to life. At Duplica Jewelry, we meticulously recreate your most loved jewelry from a picture or existing piece, crafting a new heirloom you’ll cherish forever. Your memories, beautifully remade.
• •Facebook Post Engaging Community: What piece of jewelry holds the most meaning for you and why? Share your stories in the comments below! We believe every jewel tells a story, and we're here to help you create or recreate yours. #DuplicaCommunity #JewelryStories #CustomMade
• •Promotional Email Subject Line: Dreaming of Designer Style? Get the Look, Love the Price. (Body emphasizing quality materials and craftsmanship for their inspired-style pieces).