Brand Tone

Personal and Relatable, Creative and Enthusiastic, Trendy and Youthful, Direct and Service-Oriented

Brand Values

• •Originality and Creativity
• •Personal Connection and Family
• •Customer Satisfaction
• •Entrepreneurial Spirit

Best Practices

• •Highlight Uniqueness and Personalization: Consistently emphasize the custom design aspect and the "exclusive" nature of the products in all copy.
• •Keep it Enthusiastic and Positive: The brand's origin story is one of passion and achieving a dream.
• •Showcase the Founder's Story: Continue to weave Anna Clavo's journey into the brand narrative to build a personal connection.
• •Use Visuals Effectively: Maintain a trendy and youthful visual style on Instagram and TikTok to attract the target audience.
• •Emphasize Customer Satisfaction: Highlight the commitment to fulfilling customer requests and providing fast shipping.

Social Perception

Community-Centric, Fashionable and Unique, Accessible

Copy Examples

• •"Dal disegno alla stampa, sul nostro sito troverete capi con disegni esclusivi: lasciatevi ispirare o create qualcosa di unico su misura per voi!"
• •"Ci impegneremo per soddisfare ogni vostra richiesta"
• •"Start designing now! #DTFprinting #CustomMade #FashionJourney #TwentyTwoShop"
• •"Shop our Family Collection today."
• •Highlight Uniqueness and Personalization: Consistently emphasize the custom design aspect and the "exclusive" nature of the products in all copy.