Brand Tone

informative, friendly, and aspirational. It's also enthusiastic and encouraging

Brand Values

• •Natural Ingredients
• •Eco-Friendliness/Sustainability
• •Cruelty-Free
• •Effectiveness & Quality
• •Transparency
• •Customer Well-being

Best Practices

• •Prioritize Natural Language: Use words that evoke nature, purity, and gentleness (e.g., "pure," "gentle," "nourishing," "radiant," "earthy," "botanical"). Avoid overly chemical or synthetic-sounding terms unless explaining what you *don't* use.
• •Educate & Inform Gently: Share the benefits of your natural ingredients and product formulations in a way that is easy to understand and empowers the customer, rather than being overly technical or preachy.
• •Maintain a Positive and Uplifting Voice: Focus on the positive outcomes of using natural products – healthier skin, feeling good, contributing to an eco-friendly lifestyle.
• •Be Approachable and Authentic: Use a conversational style, especially on social media. Ask questions, use emojis where appropriate, and respond to comments in a friendly manner. Let the passion for natural care shine through.
• •Visual-Verbal Harmony: Ensure your copy consistently aligns with your visual branding (which is already strong with natural imagery). The words should paint a picture that matches the natural, clean aesthetic of your product photos and social media feed.

Social Perception

Customers who engage with the brand (especially on social media) seem to be attracted to the natural ingredients, eco-friendly aspects, and the promise of healthy skin and hair. The visual appeal of their products and branding is likely a positive factor. The "Made in Spain," "Cruelty-Free," and detailed ingredient information likely contribute to a perception of trustworthiness.

Copy Examples

• •✨ Glow naturally! ✨ Our Vitamin C Serum is packed with the pure goodness your skin craves. Reveal a brighter, smoother you, the gentle way. 🌿 #NaturyGreenCare #NaturalSkincare #VitaminCSerums #HealthySkin
• •Tired of harsh chemicals? 😥 Discover the soothing touch of nature with Natury Green Care. Our Aloe Vera collection is here to hydrate and calm your sensitive skin. 🌱 Feel the difference. Shop now! [Link] #GoNatural #SensitiveSkinCare #AloeVeraLove
• •Indulge your hair with our Coconut Oil Shampoo. Rich in natural moisturizers, it gently cleanses while deeply nourishing each strand, leaving your hair irresistibly soft and radiantly healthy. Because nature knows best. 🥥
• •Watch that texture! 😍 Our Shea Body Butter is pure bliss. Soft, supple skin is just a scoop away! What’s your favorite natural ingredient? Tell us below! 👇 #SheaButter #NaturalMoisture #EcoBeauty #SelfCareRoutine
• •Unlock Your Skin's Natural Radiance with Natury Green Care 🍃