Brand Tone

Friendly and Approachable, Family-Oriented and Trustworthy, Enthusiastic and Passionate, Community-Focused, Playful

Brand Values

• •Family
• •Quality
• •Value/Affordability
• •Customer Experience
• •Community
• •Passion

Best Practices

• •Always Prioritize 'Family' and 'Care': Use words like 'we,' 'us,' 'our family,' and convey a sense of personal care and understanding (e.g., 'as parents ourselves,' 'we know how important...'). Avoid overly formal or corporate jargon.
• •Balance Quality with Value: Highlight the 'good quality' and 'lovely' aspects of the clothing, but always tie it back to 'best possible prices' or 'suiting all budgets.'
• •Incorporate a Touch of Playfulness (when appropriate): The 'Quack into style' tagline is a good example.
• •Emphasize Community (especially for local targeting): Regularly mention the Thorne store, local events, and the feeling of being a neighborhood shop.
• •Showcase the passion for fashion and children's happiness in every communication

Social Perception

A family-run business that offers high-quality, affordable, and fashionable clothing for babies and children, while fostering a welcoming and friendly community environment.

Copy Examples

• •Quack into style with Ducklings Baby and Kids Clothing!
• •Welcome to Ducklings, where family values meet fashion for your little ones.
• •As mums and grandparents ourselves, we understand the importance of quality and value.
• •Visit our welcoming store in Thorne and experience the Ducklings difference.
• •Because every little duckling deserves to shine! Happy shopping!