Brand Tone

Caring and Empathetic, Informative and Expert, Passionate and Convinced

Brand Values

• •Pet Welfare/Health
• •Naturalness
• •Quality
• •Efficacy/Targeted Solutions
• •Transparency & Honesty

Best Practices

• •Share the brand story and be open about ingredients and processes.
• •Focus on the benefits of natural ingredients for pet health.
• •Highlight the Swiss quality and targeted solutions.
• •Emphasize the personal passion for pet health and the brand's conviction.
• •Use customer testimonials to build trust and credibility.

Social Perception

Effective and Trustworthy

Copy Examples

• •Unlock Your Pet's Vitality ✨ + A Peek at Our Natural Ingredients!
• •At Napf Vital, we're not just making supplements; we're sharing our passion for pet health.
• •Discover the Napf Vital difference and see why fellow pet lovers trust our Swiss-made quality.
• •#Fuerallefelle
• •Our conviction: to focus on what truly matters for their health and happiness.