Brand Tone

Technical & Precise, Performance-Oriented, Confident & Authoritative, Enthusiast-Focused & Passionate, Visually Clean & Professional

Brand Values

• •Quality
• •Performance
• •Innovation
• •Reliability
• •Passion
• •Engineering Excellence
• •Customer Focus

Best Practices

• •Know Your Audience Deeply: Always write for the Honda K-Series enthusiast and racer. Use terminology they understand and appreciate. Speak their language of performance, modification, and technical detail.
• •Prioritize Performance & Quality in Messaging: Every piece of copy should, where relevant, tie back to the core values of enhanced performance, superior quality, innovation, and reliability. Use strong, confident verbs and specific, benefit-driven language.
• •Maintain Technical Accuracy: Ensure all product descriptions, specifications, and claims are accurate and verifiable. This builds trust and reinforces expertise. Avoid vague marketing jargon; be direct and informative.
• •Show, Don't Just Tell (with Visuals and Data): Complement copy with high-quality images, videos, and, where possible, performance data (e.g., dyno charts, flow bench results if applicable). Let the engineering and results speak for themselves.
• •Cultivate an Enthusiast Community Voice: Engage authentically on social media. Share user-generated content. Respond to technical questions with authority and passion. Let the inherent enthusiasm for the K-Series platform shine through in all communications.

Social Perception

Positive within its Niche, Specialized & Respected, Credible, Potentially Global Reach with Chinese Connection, Limited Mainstream Visibility

Copy Examples

• •Unleash the true potential of your K-Series. Our new billet K20/K24 inlet manifold: Precision engineered for maximum airflow, dyno-proven for significant power gains. Built for the pursuit of performance. #ATCBonnet #KSeries #HondaPerformance #BilletParts #EngineeredToWin
• •ATC Bonnet: The Ultimate Billet Performance Parts for Your Honda K-Series. Experience Uncompromising Quality and Power.
• •Driven by passion, engineered for power. At ATC Bonnet, we live and breathe Honda K-Series. Our mission: to craft the highest quality billet components that push your build to the next level. Quality. Performance. Innovation. That's the ATC promise.
• •NEW from ATC Bonnet: Elevate Your K-Series Build with Our Latest Billet Innovation!
• •Installing your new ATC Bonnet K-Series Throttle Body? Follow our step-by-step guide for a seamless setup. We're dedicated to ensuring you get peak performance from every component. Precision fitment, maximum results. Questions? Drop them in the comments! #ATCBonnet #HondaK24 #K20Swap #DIYGarage #PerformanceParts